Michael (Ho Man) Chow
Summary
Performance-driven marketing professional with over 20 years of experience driving company growth and skilled in creating marketing plans and leading successful product launches, promotions and development. Resourceful and adaptive team builder skilled at project management, cross-functional communication, analyzing market trends and customer needs to develop highly-effective and marketing campaigns and new products. Key account manager and strategic thinker.
Overview
24
24
years of professional experience
Work History
Senior Segment Marketing Specialist (Global)
3M APAC C/o 3M Hong Kong Ltd
02.2017 - Current
- Leading new product development focusing on consumer electronic market
- Conduct market & competitor analysis, develop value proposition driving NPI development
- Develop target customer & application based on the value proposition & pricing analysis
- Support new product introduction to target customers in different regions
- Prioritize and co-ordinate new product evaluation in different regions
- Collaborate in between the lab & manufacturing team support new product launch
- Monitor trends in industry, and competitive landscape to create new material
Business Development Manager (APAC)
3M APAC C/o 3M Hong Kong Ltd
09.2015 - 02.2017
- Developed & implemented business plan with different key accounts & subsidiaries
- Supported NPI development driven by the key accounts in consumer electronic market
- Analyzed content per device of key accounts & programs for application replication
- Engaged with the China team penetrate COEM market with commodity products
Key Account Manager (APAC)
3M APAC C/o 3M Hong Kong Ltd
01.2010 - 09.2015
- Supported global key account manager implemented business plan in APAC region
- Aligned with business & technical team secured new spec-win
- Engaged with key account personnel across regions support application development
- Engaged with divisions & subsidiaries supported key account & corresponding supply chain
- Sales target in 2010 was USD70M, year-end achievement was USD125M
- Exceeded the sales target by 15%, in additional to the targeted 17% YOY in 2011
Product Manager, Marketing
DuPont Apollo Ltd
06.2009 - 01.2010
- Market analysis & business plan development
- Leaded sales & technical team developed solar power plant system for EU customers
- Leaded development team developed see-through PV module for building industry
- Aligned with sourcing team driving PV module & system cost down
Marketing Manager
3M Hong Kong Limited
11.2003 - 06.2009
- Growth the business in South China region by 22% & 28% in 2007 & 2008 respectively
- Developed Thermal Bonding Turnkey Solution, contributed additional USD10mil revenue
- Expanded Optical Clear Adhesive business in display application, business growth 3.5x YOY
Sales Engineer
SM-Cyclo of HK Co. Ltd, Sumitomo PTC Group
02.2002 - 10.2003
- Developed penetration in electroplating, paper milling & conveyor industries
- Conducted product training, provided after sales maintenance service
Sales Engineer
Cotco Holdings Ltd
09.2001 - 03.2002
- Sales function supported global key accounts
Sales Manager
Tec-hill Co., Ltd
08.1999 - 08.2001
- Supported oversea customers for IC chipset and memory module business
Education
Bachelor - Mechanical Engineering
The Hong Kong Polytechnic University
1999
Skills
- Business and Marketing Development
- Market and Competitive Analysis
- Market Research Expertise
- Project Management
- New Product Introduction Strategies
- Internal and External Communications
- Effective Multitasking
- Cross-Function Collaboration
Accomplishments
- 3M Golden Step Award for Plastic and Metal Decoration Bonding Program
- 3M Golden Step Award for Electrically Conductive Adhesive Transfer Tape
- 3M Pathfinder Elite Award for Tissue Tape Leadership Campaign
- 3M Pathfinder Award for OCA penetration in touch panel market
Languages
Chinese (Cantonese)
Proficient
C2
Chinese (Mandarin)
Advanced
C1
English
Advanced
C1
Timeline
Senior Segment Marketing Specialist (Global)
3M APAC C/o 3M Hong Kong Ltd
02.2017 - Current
Business Development Manager (APAC)
3M APAC C/o 3M Hong Kong Ltd
09.2015 - 02.2017
Key Account Manager (APAC)
3M APAC C/o 3M Hong Kong Ltd
01.2010 - 09.2015
Product Manager, Marketing
DuPont Apollo Ltd
06.2009 - 01.2010
Marketing Manager
3M Hong Kong Limited
11.2003 - 06.2009
Sales Engineer
SM-Cyclo of HK Co. Ltd, Sumitomo PTC Group
02.2002 - 10.2003
Sales Engineer
Cotco Holdings Ltd
09.2001 - 03.2002
Sales Manager
Tec-hill Co., Ltd
08.1999 - 08.2001
Bachelor - Mechanical Engineering
The Hong Kong Polytechnic University
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