Frisbee( won top3 in the competition)
Mengmeng Du
Marketing
Montréal,Quebec
Summary
Dynamic marketing leader with proven expertise in data analysis and exceptional team leadership. Elevated brand awareness and engagement for Cheng Huai Art and Culture Association through strategic campaigns and innovative product marketing. Excelled in client engagement and event planning, significantly enhancing customer loyalty and partnership strength.
Overview
1
1
year of professional experience
3
3
Languages
Work History
Marketing Intern
The Confluence
Montreal, Quebec
06.2024 - Current
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
- Boosted social media engagement by crafting and scheduling posts on various platforms.
- Wrote engaging and successful marketing, advertising.
- Created customized marketing materials to increase product awareness.
- Researched and evaluated potential new markets and products.
Head of Marketing
Cheng Huai Art and Culture Association
Montreal, Quebec
09.2024 - 12.2024
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Education
Bachelor of Arts - Major Econ, Double Minor in Stats & Art History
McGill University
Montreal 04.2001 -
Skills
Data analysis
Client engagement
Product marketing
Event planning
Editing and proofreading
Social media expertise
Excellent communication
Team leadership
Additional Information
Individual profitable photographer, meet customers by building up professional photograph account on Chinese social media-REDnote.
Interests
Hiking, badminton, billiard and surfing
Piano( since primary school), guitar and ukulele
Calligraphy( since primary school)
Photographing ( individual part-time job)
Timeline
Head of Marketing
Cheng Huai Art and Culture Association
09.2024 - 12.2024
Marketing Intern
The Confluence
06.2024 - Current
Bachelor of Arts - Major Econ, Double Minor in Stats & Art History
McGill University
04.2001 -
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