Melanie Suk Mei Cheung
Assistant Merchandise Planning Directpr
Ngau Chi Wan
Overview
28
28
years of professional experience
2
2
Languages
Work History
Assistant Merchandise Planning Director
ImagineX Group
04.2023 - 08.2024
- Created full fiscal year sales plan according to sales trend, future store growth and other retail KPIs for the brands of Club Monaco, Sacai, Vince and Marc Jacobs, which covered the regions of Hong Kong, Macau, PRC, Singapore and Taiwan. Partner with Brand Managers on OTB planning & monthly forecast, which also need to identify challenge and gaps so to initiate necessary actions. Closely monitored seasonal sale, discount, margin, and stock holding to ensure it was aligned with the preset plan. I also participated in the lease proposal for both new store opening and lease renewal of existing stores.
- Developed and implemented merchandise strategies that optimized inventory levels, resulting in improved product availability and reduced stockouts.
- Collaborated with cross-functional teams to forecast seasonal trends, enhancing assortment planning and aligning with customer demand.
- Analyzed sales data and market trends to inform pricing strategies, driving competitive positioning while maintaining profit margins.
- Led initiatives to streamline planning processes, improving efficiency and accuracy in merchandise allocation across multiple channels.
Senior Merchandise Planning Manager
ImagineX Group
12.2015 - 03.2023
- Created full fiscal year sales plan according to sales trend, future store growth and other retail KPIs for the brands of Club Monaco, Sacai, Vince and Marc Jacobs, which covered the regions of Hong Kong, Macau, PRC, Singapore and Taiwan. Partner with Brand Managers on OTB planning & monthly forecast, which also need to identify challenge and gaps so to initiate necessary actions. Closely monitored seasonal sale, discount, margin, and stock holding to ensure it was aligned with the preset plan. I also participated in the lease proposal for both new store opening and lease renewal of existing stores.
Merchandising Manager
Pandora Jewelry Asia Pacific Limited
05.2013 - 07.2015
- Supported VP of Merchandising in developing business plans and strategies for Asia Partners and Own Operated Retail Business. Responsible for OTB planning, assortment planning & forecasting. Conducted Competitive Analysis, Trend Forecast, Pricing Review, Consumer Insights to influence global product creation and assortment. Reviewed and commented on the buying plans, stock situation in each market that could enhance brand market share or revenue.
Retail Merchandising Manager
Levi Strauss & Co.
07.2011 - 01.2013
- The major duties included product assortment planning, monitored stock level, and reviewed product performance for both direct operated and franchised stores. Identified product opportunities and risks through sales analysis and reports. Worked with buying team and demand planning team to prepare OTB & markdown plan. It’s also necessary to conduct product training for sales staff.
Merchandise Planning Manager
G2000 (Apparel) Ltd.
02.2007 - 07.2011
- Worked closely with warehouse, buying, and retail operation team for allocating optimal stock for all stores. Manage stock level between shops and warehouse, especially during festive periods, seasonal sale, and adhoc events. Continuously reviewed and improved the replenishment process. The role also required to handle aged stock for outlets, which included promotion and product planning.
Senior Buyer
Watson's The Chemist
08.2005 - 02.2007
- Responsible for the category – General Merchandise, major duties included sourced the trendy and innovative products. Ensured sales, profit and income generation targets were met. Worked closely with Marketing Team on promotional events. Kept track of stock movement and sell thru rate so to maintain healthy stock level. Maintained store layouts, promotions and display techniques were effective in maximizing sales and profit. Built a mutually beneficial relationship with vendors so to having a lower cost and higher margin.
Assistant Merchandising Manager
Red Earth (Hong Kong) Ltd.
07.2004 - 03.2005
- The major duties included stock allocation, which was set according to the minimum display quantity and past sales performance of specific category. Constantly monitored the stock level and to arrange stock transfer for relevant skus. Prepared regular sales reports so to monitoring stock movements and performance on promotions. Organized road show and worked closely with Marketing Team on planning the strategy for clearing old stock.
Merchandise Planning Executive
Red Earth (Hong Kong) Ltd.
09.2002 - 06.2004
- The major duties included stock allocation, which was set according to the minimum display quantity and past sales performance of specific category. Constantly monitored the stock level and to arrange stock transfer for relevant skus. Prepared regular sales reports so to monitoring stock movements and performance on promotions. Organized road show and worked closely with Marketing Team on planning the strategy for clearing old stock.
Marketing Assistant
Bluebell Hong Kong Ltd.
03.2000 - 09.2002
- Mainly assisted the Fashion Division Manager in merchandising, store opening, renovation, shop maintenance, and prepared sales reports. It also required assisting the Marketing & Communication Manager in event organizing and various A&P matters.
Assistant Buyer
Hong Kong Seibu Enterprise Co., Limited
11.1997 - 10.1999
- Completed in charge of three departments within the Food and Beverage Division. Responsible for negotiating with suppliers on trading matters; arranged weekly promotions and special food fair; monitored the pricing and inventory of merchandise. It also required to prepare budget and sales analysis.
Administrative Assistant
Hong Kong Seibu Enterprise Co., Limited
02.1997 - 10.1997
- Mainly responsible for assisting the buyer to implement buying and promotional activities. It also included general administration duties and assisted in store management.
Ticketing Agent
Singapore Airlines Limited
11.1996 - 02.1997
- The job required answering customers inquiries and co-operated with the Marketing Department to execute promotional projects.
Marketing Assistant
Singapore Airlines Limited
03.1996 - 10.1996
- Responsible for preparing monthly sales reports to senior management. It also included general administration duties.
Education
Seneca College
Toronto, Canada01.1995
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George S. Henry Academy
Toronto, Canada01.1993
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Homantin Government Secondary School
01.1991
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Tak Ching Primary School
01.1987
Skills
PC-Knowledge: Microsoft Word, Chinese Word Processing, PowerPoint, and Excel
EDUCATION QUALIFICATION
1995: Diploma in Marketing
SALARY
Expected Salary: HKD 55,000 p.m x 13
AVAILABILITY
Immediate
Timeline
Assistant Merchandise Planning Director
ImagineX Group
04.2023 - 08.2024
Senior Merchandise Planning Manager
ImagineX Group
12.2015 - 03.2023
Merchandising Manager
Pandora Jewelry Asia Pacific Limited
05.2013 - 07.2015
Retail Merchandising Manager
Levi Strauss & Co.
07.2011 - 01.2013
Merchandise Planning Manager
G2000 (Apparel) Ltd.
02.2007 - 07.2011
Senior Buyer
Watson's The Chemist
08.2005 - 02.2007
Assistant Merchandising Manager
Red Earth (Hong Kong) Ltd.
07.2004 - 03.2005
Merchandise Planning Executive
Red Earth (Hong Kong) Ltd.
09.2002 - 06.2004
Marketing Assistant
Bluebell Hong Kong Ltd.
03.2000 - 09.2002
Assistant Buyer
Hong Kong Seibu Enterprise Co., Limited
11.1997 - 10.1999
Administrative Assistant
Hong Kong Seibu Enterprise Co., Limited
02.1997 - 10.1997
Ticketing Agent
Singapore Airlines Limited
11.1996 - 02.1997
Marketing Assistant
Singapore Airlines Limited
03.1996 - 10.1996
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George S. Henry Academy
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Homantin Government Secondary School
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Tak Ching Primary School
Seneca College