Meera Zhao

An enthusiastic and trend-focused buyer with a genuine love for the fashion industry, demonstrated through hands-on global sourcing at the Canton Fair (广交会). I thrive on the creative challenges of curating a compelling product assortment that resonates with customers and align with the brand message.

• Attended the Canton Fair and applied a sharp understanding of emerging trends to shape a successful seasonal collection, while establishing new supplier partners to support business expansion
• Played a key role in store launch events by contributing to customer attraction strategies, managing inventory readiness, and collaborating with visual merchandising. Acted as the event MC to articulate the brand's vision and product value directly to attendees.
• Leveraged fluent Mandarin to negotiate favorable terms and pricing with suppliers, and coordinate key supply chain activities on a daily basis to ensure timely production and delivery, preventing disruptions

Launched a E-commerce brand to sell original apparel designs and sourcing from other independent brands, connecting small Chinese designers to the west

• Managed all aspects of production lifecycle from creating original garment designs to sourcing appropriate suppliers and reliable manufacturer, gaining insights of fabric knowledge and garment production process.
• Developed and maintained user-friendly website tailored to client needs through Shopify and experimented with various SEO methods to increase website traffic.
• Took various courses on fashion marketing and research to enrich my knowledge of the field and execute more effective brand strategies
• Utilized best social media practices to enhance website visibility and traffic through collaborating with creators and creating both short and long form content on platforms such as Instagram and YouTube.
• Planned inventory appropriately with a small budget while ensuring having enough stock on hand, by scheduling restocks efficiently to meet growing demand.

During my studies I took on a part time job which served as a practical foundation for developing core professional abilities. Working at a fast-paced environment developed my ability to multi-task and work under pressure, while sharpening my verbal communication and interpersonal skills. I became proficient in multitasking, managing multiple tables with a calm and effective demeanor.