Ma Yiu Ming Samuel
Summary
Detail-oriented content and event specialist with extensive knowledge of Adobe Software use and digital marketing. Committed to creating unique and aesthetically pleasing content that resonates with target audiences. Skilled at adapting to changing markets and consistently posting high-quality content using content management systems. Additionally, gained valuable experience over the past two years in event execution, successfully maintaining effective communication with external parties and collaborating with internal stakeholders.
Overview
3
3
years of professional experience
Work History
Officer, Community Engagement
Quality Healthcare Medical Service LTD
08.2023 - 12.2024
- Assist in developing and implement engagement strategies that encourage community participation and collaboration
- Coordinate internal stakeholders and external parties to plan and execute over 20 community engagement programs and events
- Build and maintain positive relationships with internal stakeholders, and industry and community partners
- Curated over 80 themed video content/ graphic across social media platforms, leveraging algorithm strategies to increase engagement
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision
- Developed and managed content calendar to meet deadlines and engagement goals.
Project Officer - Student Resident Office
City University of Hong Kong
08.2022 - 08.2023
- Event Production Issues (Including photography & videography, post-production editing, script writing if needed) and media feeds management
- Managed venue, logistics and technical efforts of internal and external partners to successfully execute ~25 events per year
- Oversaw event registration process by collecting and tracking attendee information
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses
- Managed social media accounts for generating interest for existing and upcoming events or recruiting participants
Product Assistant
Canon Hongkong Limited
09.2021 - 08.2022
- Work in ICB Product Planning Division, responsible for product marketing and professional support of the EOS Camera and Lens products
- Provide product support with fully understanding on product knowledge of menu and features
- Assisted with demonstrations for he EOS Camera and Lens products to showcase functionality (including promoter training, preparing training materials & product/internal technical support)
- Devised brand and product strategies to drive sales target
- Fleshed out product brand identities by identifying markets and specialized updates
- Assist in drafting online & social media content for the related products
- Build up the product page on online store
- Equipment maintenance and technical supports for the camera product
Education
Bachelor of Arts - Public Policy & Politics (Public Management)
City University of Hong Kong
07-2021
Skills
- Video content creation & editing
- Content scheduling
- Press release writing
- Product positioning
- Event marketing and execution
- Strategic planning
Timeline
Officer, Community Engagement
Quality Healthcare Medical Service LTD
08.2023 - 12.2024
Project Officer - Student Resident Office
City University of Hong Kong
08.2022 - 08.2023
Product Assistant
Canon Hongkong Limited
09.2021 - 08.2022
Bachelor of Arts - Public Policy & Politics (Public Management)
City University of Hong Kong
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