MA Yin Ching , Emma
Store Manager
Summary
An energetic and results-driven Store Manager with 8 years of experience specialising in retail store management within a 9 year career for international retail companies. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Highly skilled in implementing effective human resources allocation to maximize store profit that is aligned with the company's commercial and financial objectives.
Overview
14
14
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Store Manager in Training (Education in HKMO)
Pandora Jewelry Asia-Pacific Limited
2024.01 - Current
- January 2024 - August 2024 in head office
- Preparing and reviewing training plan with Retail Director and Sales Manager
- Training all retail staffs by delivering the latest training programmes (On-board training, product training, soft skill training, service training, etc.)
- Conducting regular assessment of retail staffs to ensure that they are in line with company standard and guidelines
- Scheduling store visit for staff coaching and demonstrating customer service
- Monitoring business' KPI and arranging Mystery Shoppers for consent feedback and improvement
- Assisting in public marketing events (Product styling and product introduction to media)
- Organizing team building events for all frontline and office staffs
Store Manager
Pandora Jewelry Asia-Pacific Limited
2018.09 - 2023.12
- Maximized sales, reached monthly and yearly KPI targets and minimized shrinkage through excellent customer service and adherence to standard practices.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth by identifying their strengths and weaknesses.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Provided feedback to merchandising team to ensure sufficient stock level
- Handled monthly reports, roster planning, stocktaking, etc.
Store Manager
Uniqlo Hong Kong, Limited
2015.06 - 2018.06
- Managed 120 to 130 staffs including part-time and full-time staff
- Assisted with hiring, training and mentoring new staff members.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Advanced Salesperson (Part-Time)
Uniqlo Hong Kong, Limited
2011.06 - 2015.05
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Provided exceptional customer service, resulting in numerous positive reviews and referrals.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Trained and mentored new sales representatives.
Sales Associate (Part-Time)
Victoria’s Secret Hong Kong Limited
2014.08 - 2014.12
- Built relationships with customers to encourage repeat business.
- Solved customer challenges by offering relevant products and services.
- Generated new sales leads to achieve and exceed monthly sales goals.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
Education
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
SPEED 2001.04 -
Associate of Arts - Communication And Public Relations
Community College of City University
2001.04 -
High School Diploma -
Kowloon True Light Middle School
2001.04 -
Skills
MS Office including PowerPoint, Excel and Word
Staff Management
Staff Training/Development
Store Operation
Sales Analysis
Team Leadership
Excellent Communication
Self Motivation
Certification
Customer Service Award (Mystery Shopper Programme Hosted by MTR Mall), PANDORA JEWELRY ASIA-PACIFIC LTD
Availability
One month’s notice
Expected Salary
Current job: Average $35,600/ month (Pandora)
Expected Salary: (Basic) $38,000/ month (Negotiable)
Timeline
Store Manager in Training (Education in HKMO)
Pandora Jewelry Asia-Pacific Limited
2024.01 - Current
Customer Service Award (Mystery Shopper Programme Hosted by MTR Mall), PANDORA JEWELRY ASIA-PACIFIC LTD
2019-09
Store Manager
Pandora Jewelry Asia-Pacific Limited
2018.09 - 2023.12
Best Performance Store Award, The Most profitable Store Award, UNIQLO HONG KONG, LIMITED
2018-05
Best Performance Store Award, The Most profitable Store Award, UNIQLO HONG KONG, LIMITED
2018-04
Store Manager
Uniqlo Hong Kong, Limited
2015.06 - 2018.06
Sales Associate (Part-Time)
Victoria’s Secret Hong Kong Limited
2014.08 - 2014.12
Customer Satisfaction Award, UNIQLO HONG KONG, LIMITED
2013-05
Advanced Salesperson (Part-Time)
Uniqlo Hong Kong, Limited
2011.06 - 2015.05
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
2001.04 -
Associate of Arts - Communication And Public Relations
Community College of City University
2001.04 -
High School Diploma -
Kowloon True Light Middle School
2001.04 -