Maxi Lui Hoi Yan
Business Development Director
Summary
Results-driven Sales Director with 20+ years of experience in IT solutions (Security, Network, Cloud, AI/ML,SOC). Proven track record in driving business growth, strategic planning, and leading high-performing teams. Adept at vendor collaboration, enterprise sales, and customer relationship management across industries like FSI, Healthcare, Enterprise, Transportation and Government.
Overview
21
21
years of professional experience
2015
2015
years of post-secondary education
1
1
Language
Work History
Business Development Director, Security & Network Solutions
Automated Systems (Hong Kong) Limited
01.2023 - Current
- Spearheaded 30% YOY revenue growth for Security & Network Solutions by aligning vendor partnerships (Fortinet, Imperva, Splunk, etc) and launching targeted campaigns.
- Directed sales for VVIP accounts (HKJC, HKEX, MTR, CLP, HA, etc), ensuring 95% customer satisfaction via tailored solutions (Cloud Protection, SD-WAN, AI/ML, DevSecOps, etc).
- Led a team, conducting quarterly training on emerging tech trends (SOC, DevSecOps, AI/ML, etc ) and mentoring direct reports to exceed KPIs.
- Launched ASL Marketplace (2021–2022), a digital IT solutions platform, by collaborating with 10+ vendors and orchestrating a successful launch event.
Deputy Business Development Director
Automated Systems (Hong Kong) Limited
04.2022 - 12.2022
Senior Business Development Manager
Automated Systems (Hong Kong) Limited
03.2019 - 03.2022
Senior Business Development Manager
Emarsys Limited
08.2018 - 02.2019
- Expanded Integration Cloud Market Platform into non-retail sectors (e.g., HKJC, PCCW), achieving 120% quota attainment.
Territory Sales Director
Symantec Hong Kong Limited
05.2017 - 08.2018
- Drove $5M+ annual sales of cybersecurity solutions (CASB, DLP) across FSI and logistics sectors, partnering with HKT, GTI, and JOS.
Client Manager (Government Sector)
Dimension Data China/Hong Kong
02.2015 - 05.2017
- Secured contracts with HKJC, WKCDA, and Customs for IT infrastructure solutions, boosting government sector revenue by 25%.
Business Development Manager
Edvance Technology (Hong Kong) Ltd.
03.2013 - 02.2015
Solution Sales Manager
Edvance Technology (Hong Kong) Ltd.
04.2007 - 02.2013
- Partnered with vendors (HKT, ASL) to deliver security solutions (Email/Network Security) for clients like HKEx, Cathay Pacific, and MTR.
Interlink System Ltd.
01.2006 - 12.2007
- Sold CRM/ERP systems to SMEs.
Chevalier (Network Solution) Ltd.
01.2005 - 12.2006
- Managed ERP/HR system sales.
Oracle Application Consultant
ABCG
01.2004 - 12.2005
- Oracle Application Consultant for Citic Bank, HIT.
Education
Bachelor of Science - Applied Computing
University of Northumbria
04.2001 - 01.2004
Advanced Certification - Psychology
HKU Space
01-2012
Skills
Strategic Business Development
Account Management
Cybersecurity
Network Solutions
SD-WAN
SOC
DevSecOps
Vendor Development
Partner Ecosystem Development
AI/ML Solutions
Next Steps
- Add a LinkedIn profile link.
- Tailor the resume further if applying to specific roles (e.g., emphasize AI/ML for tech-forward positions).
Key Enhancements
- Professional Summary: Added a concise, impactful opener.
- Core Competencies: Highlighted skills for quick scanning.
- Achievements: Quantified results (e.g., '30% YOY growth').
- Consistency: Standardized bullet points (action verbs + metrics).
- Design: Improved readability with clear headings and spacing.
Timeline
Business Development Director, Security & Network Solutions
Automated Systems (Hong Kong) Limited
01.2023 - Current
Deputy Business Development Director
Automated Systems (Hong Kong) Limited
04.2022 - 12.2022
Senior Business Development Manager
Automated Systems (Hong Kong) Limited
03.2019 - 03.2022
Senior Business Development Manager
Emarsys Limited
08.2018 - 02.2019
Territory Sales Director
Symantec Hong Kong Limited
05.2017 - 08.2018
Client Manager (Government Sector)
Dimension Data China/Hong Kong
02.2015 - 05.2017
Business Development Manager
Edvance Technology (Hong Kong) Ltd.
03.2013 - 02.2015
Solution Sales Manager
Edvance Technology (Hong Kong) Ltd.
04.2007 - 02.2013
Interlink System Ltd.
01.2006 - 12.2007
Chevalier (Network Solution) Ltd.
01.2005 - 12.2006
Oracle Application Consultant
ABCG
01.2004 - 12.2005
Bachelor of Science - Applied Computing
University of Northumbria
04.2001 - 01.2004
Advanced Certification - Psychology
HKU Space