MATTHEW LAM

Detail-oriented marketing student with hands-on experience in premium retail (Nike) and proven leadership in cross-cultural initiatives. Combines analytical coursework in luxury brand management with practical skills in client engagement and market trend analysis. Passionate about horology and Swiss craftsmanship, seeking to contribute to IWC’s legacy of precision and innovation.

• IWC Market Expansion Proposal, Academic Project, 01/01/24, Identified 3 untapped Gen-Z engagement channels for Swiss watches, Proposed co-branding strategy with Hong Kong contemporary artists
• Luxury E-Commerce Concept, Personal Venture, 01/01/23, Prototyped blockchain-based authentication system for pre-owned watches

• President, Hong Kong Society, Newcastle University, 01/01/24, Present, Orchestrate 8+ annual events with luxury industry speakers (attendance: 80+ per event), Secured HK$30,000 in sponsorships from APAC brands, Implemented mentorship program pairing members with luxury sector alumni
• Retail Sales Associate, Nike Outlet Hong Kong, 01/01/22, 12/31/23, Ranked top 15% in sales performance through technical product storytelling, Led visual merchandising team for seasonal campaign launches