Marcus, Chiu Shung Yat

Got promotion from Regional Visual Merchandising Manager to Senior Visual Merchandising Manager in 2021, and to be current role in 2023

• Responsible for 150+ owned stores across Greater China, Asia Pacific (10 countries) plus US and managing cross-functional team of 17 in 4 locations (Greater China, Hong Kong, Singapore and Japan)
• Opened 8 stores across 5 countries in 2023 (Japan, Taiwan, Bangkok, Vietnam and Malaysia)
• Developed strategies for product placement based on brand aesthetic and financial needs
• Create innovative display, merchandising, and stylizing techniques for windows and interior
• Established and reviewed VM ambassadors and rotation programe across all countries
• Collaborated with e-commerce team to create cohesive brand experience across all channels, leading 115% increase in online sales and stronger brand presence in market
• Built collaborative cross functional partnerships with Design, Marketing, Merchant and Store Operations
• Created and developed new store design concept
• Managed project and visual merchandising budget, achieving cost saving of 10% without compromising quality
• Project management responsibilities include contract execution; change management; commerical negotiations; management of project margin and overall performance; facilitating engineering and production to ensure labor and material use in efficient and within project budget; and other aspects of project execution.

• Responsible for 150+ stores across 11 countries and supervised cross-functional team of up to 20 in 5 locations (Greater China, Hong Kong, Macau, Singapore and Taiwan)
• Oversaw mapping, planning and communication for in-store display/ merchandising and window execution to ensure that each brand's environment represents brand relevance and visual directive.
• Working closely with Chief Creative Officer and local visual merchandising teams, lead, manage, and execute global visual merchandising strategy
• Coached and developed visual merchandisers to ensure high quality visual merchandising performance
• Developed key relationships with area managers, head of retail and key head office functions to ensure communication is effective between all functions and VM
• Setup training and VM ambassador programme
• Trained and coached VM ambassadors on visual merchandising techniques and brand standards

• In-charged opening Chengdu store, 85,000 sq ft
• Elevated Brand identity by rolling out Top 50 store program that included fixturing, propping, and specific window direction
• Established Brand consistency by creating floorset documents specific to various store designs

• Built a world-class visual team from beginning 4 to 10 and reported directly to General Manager
• Responsible for 11stores and managed 10 team members
• Opened 2 stores (Times Square and Elements), 3 stores expansion (Princes Building, Lee Gardens and Canton Road), 2 Pop-up stores and different events and exhibitions
• Participated and supported store opening in Taiwan, Bangkok and Singapore
• Work directly with HQ creative team on Salon Prive' Project in Oriental Mandarin Hotel and Peninsula Hotel
• Developed, maintained, deepened strategic partnerships with HQ, vendors and field leadership
• Reinforced brand standards and visual merchandising consistency in all stores
• Established VM ambassadors and in-store VM programme
• Launched training program including Visual workshops for field organization and roll-out of Visual Standards manual
• Managed $2M + VM buy for window display

• Responsible all business units and managed 25+ team members for HK and Beijing stores
• Opened Beijing Seasons Place store (Stayed 3 months), 86,000 sq ft.
• Developed and implemented visual merchandising strategies to increase store sales and promote brand awareness
• Successfully managed and trained a team of visual merchandisers to ensure quality standards were met
• Design, management & review window display and in-store product displays and collaborated with different artists and designers for seasonal launch programme
• Provided training to District managers and in some cases Store/ Floor/ Category managers to guarantee a clear direction
• Oversaw visual merchandising budget, production and sourcing of materials

• Conducted regular store visits to ensure consistency in visual merchandising standards, providing constructive feedback and coaching to enhance team performance
• Assisted in development and implementation fo window display, floor layouts, and product positioning strategies
• Design, management and review of all in-store launches
• Lightbox management across all stores
• Analyzes underperforming categories and determine visual strategies to help improve their performance

Got promotion to be VM supervisor and Assistant VM Manager in 2005 & 2006 respectively