Hi, I’m
Marcus Cheng
Hong Kong
Summary
Resourceful Senior Producer with 9 years of experience. Adept at collaborating with various departments and giving honest and constructive employee feedback. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs, managing budgets and developing strategies to engage target audiences.
Overview
12
years of professional experience
Work History
Television Broadcasts Limited (TVB)
Senior Producer
09.2016 - Current
Job overview
- Promoted company by giving exciting and dynamic presentations to clients and partners.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Facilitated development of innovative scripts and storyboards.
- Designed programming and created content to drive brand and marketing messaging in accordance with brand strategies.
- Managed and coordinated post-production video editing, motion graphics design, compositing, and quality assurance reviewing.
- Scheduled shoots and set up filming by communicating with talent and crew.
- Created detailed timelines and budgets for events to meet all deadlines.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
SkyyerTV
Multimedia Producer
05.2014 - 08.2016
Job overview
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Managed team engaged in ongoing product optimization, account management and ad placement.
Sky Publishing
Copywriter
08.2013 - 08.2014
Perspective Magazine
Marketing Executives
09.2012 - 08.2013
Education
RMIT UniversityMelbourne, Australia
Master of Advertising
01.2011
Monash UniversityMelbourne, Australia
Bachelor of Business and Commerce
01.2010
Pickering CollegeToronto, Canada
Highschool Graduate
01.2008
Skills
- Content Development
- Strategic business initiatives
- Presentation Skills
- Meetings and presentations
- Script Writing
- Marketing campaigns
- Creative Direction
- Analytics and Reporting
- Contracting
- Digital video production process
- Storyboarding
- Scheduling and Coordination
Accomplishments
- Overhauled business pages on SeeSeeTVB, increasing site visits 500% and 200K subscribers with earning a Silver Youtube Award .
- Familiar and well managing multi-social platform including Facebook, Youtube, Xiaohongshu, Wechat, Weibo.
Personal Information
Date of Birth: 10/13/88
Languages
Chinese (Cantonese)
Native language
Chinese (Mandarin)
Advanced
C1
English
Advanced
C1
Software
Premiere Pro
Photoshop
Illustrator
Excel
Word
Awards
- Gold Award for Best Microfilm Production
- Bronze Award for Best Microfilm Actor and Best Microfilm Photography Award of The 7th Microfilm Production Support Scheme (Music)
Timeline
Senior Producer
Television Broadcasts Limited (TVB)
09.2016 - Current
Multimedia Producer
SkyyerTV
05.2014 - 08.2016
Copywriter
Sky Publishing
08.2013 - 08.2014
Marketing Executives
Perspective Magazine
09.2012 - 08.2013
RMIT University
Master of Advertising
Monash University
Bachelor of Business and Commerce
Pickering College
Highschool Graduate
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