Marco Wong

• Conceptualize and execute globally integrated marketing campaigns targeting the acquisition of Shangri-La Circle members and driving recurring member revenue.
• Develop and execute a global comprehensive social media content strategy for the Shangri-La Circle and Group HQ to enhance global audience acquisition and fostering successful digital engagement.
• Effectively manage external vendors, to ensure timely and high-quality execution of marketing campaigns and materials (including but not limited to ALT, Social, POSM, and Hotel Collaterals).
• Act as the brand guardian to develop, oversee, and ensure branded content (including messaging, visuals, and multimedia assets) is maintained across different regional properties and consistent with global brand guidelines and campaign objectives.
• Create comprehensive global toolkits and social brand guidelines to streamline content creation across regional properties.
• Monitor campaign performance and analyze data to evaluate the effectiveness of marketing initiatives, making data-driven recommendations for optimization in future initiatives.
• Conduct regular key competitors' analysis on loyalty campaigns and leverage data insights to develop effective brand-building and acquisition strategies.

• Drive brand's global content strategy by leading content planning and development for 10 South East Asian and Latin American markets.
• Develop quarterly regional content frameworks and oversee local market content development on new campaign and product launches.
• Lead, plan and implement content management activities on brand's LinkedIn and build synergy with local markets on content for social platforms including Facebook and Instagram.
• Develop and maintain regional social media guidelines and toolkits for local markets.
• Lead the Lalamove website development and digital content strategy of all existing markets and new markets.
• Oversee the Lalamove website to ensure all local market websites align with the global framework in order to achieve consistency and local application.
• Manage and drive launches of new service features, global campaign landings and new market launches on website across all markets.
• Plan and execute website content maintenance updates to promote services and features to the right target audience.
• Set up analysis frameworks to measure the performance of digital campaigns on Lalamove's website.

• Led Manulife’s digital and social strategy as well as crafted dynamic content marketing pieces to drive brand awareness.
• Strategise, plan and administer all monthly content for the client’s social platforms.
• Designed performance analysis reports and analysed data and offered insights to guide strategy and content optimisation solutions.
• Research on latest social media trends and update client on changes that are relevant to their marketing and content activities.
• Conduct in-depth market and consumer analysis both quantitatively and qualitatively to identify potential trends for strategising brand solutions.
• Develop and drive strategies based on consumer insights and market gaps for brand product campaign promotions.
• Key Clients: Manulife HK, Café de Coral, Vita, Shell, Asahi Group

• Generate integrated digital strategies for brands through developing social platform strategies, O2O promotional campaigns, website and landing pages, mobile app and media planning to fulfill marketing objectives and product launches.
• Led team in project pitchings and coordinated cross-functional parties to develop O2O promotional campaigns
• Drove research and development of new business opportunities and act as a product owner for digital solutions such as Tencent Cloud Smart Retail Solutions & Adludio Sensory Mobile Advertising
• Conducted research and analysis to guide strategy and implementation of digital solutions.

Accomplished over 70 digital marketing projects:

Brands: AlipayHK, Audi, BAT, BOC Life, Chimelong, Chubb Life, CitiBank, Colombia, Dreamcruise, Elements, G2000, IFC Mall, Hong Kong Gold Coast, HKExpress, Hysan Place, Kiehl’s, Lenovo, L’Oreal, Lancome, Langham, New Town Plaza, Nanfung Group, NIVEA MEN, Philip Morris International, SINO Group, STOKKE, Swire Resources, The Body Shop, Urban Decay, Qualife Limited

Awards Won:

• MARKies Awards 2017: Best Idea – Content: Ricqles Brand Rejuvenating Campaign (Gold)
• Marketing Excellence Awards 2018: Excellence In KOL Partnership: Ali, Alipay (Bronze)
• MOB-EX Awards 2019: Best Use of KOL: Ali, Alipay (Gold)