Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

MARCO KONG

Results-driven leader with a proven track record of driving growth, optimizing operations, and leading successful transformation initiatives in multiple industries. Demonstrated expertise in strategic planning, resource allocation, and financial management, resulting in increased efficiency, profitability, and customer engagement. Adept at fostering cross-functional collaboration, leveraging data-driven insights, and implementing innovative solutions to address complex business challenges. Committed to delivering exceptional results and maintaining a strong focus on client satisfaction and long-term business success.
Hong Kong

Summary

Experienced leader and professional skilled in streamlining processes and leading high-performing teams. Recognized for strong analytical abilities and commitment to delivering results. Valued for collaborative leadership approach and ability to adapt to evolving team requirements and industries.

Overview

13
13
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
1
1
Language

Work History

Managing Director

Jetour Travel Limited
Hong Kong
01.2022 - 07.2025
  • Directed operations across Outbound Tour, Cruise, Marketing, and Sales departments, ensuring seamless coordination and optimal performance.
  • Developed and executed comprehensive business plans, outlining short and long-term objectives and implementing actionable strategies to achieve targets, resulting in a total sales turnover of HKD 246M in 2024.
  • Drove overall company performance through the implementation of strategic management initiatives and streamlining of operations, resulting in increased efficiency and profitability. Managed to grow gross profit by over 100% for 3 consecutive years, from HKD 6M in 2022 to HKD 16M in 2023, and HKD 35M in 2024.
  • Optimized resource allocation across all departments, leveraging data-driven insights to maximize ROI and drive sustainable growth.
    Established robust financial controls and upgraded reporting systems, enabling accurate forecasting, budget management, and informed decision-making.
  • Spearheaded negotiations with airlines, cruise lines, suppliers, and tourism boards to secure favorable contract terms and promotions, while identifying new business opportunities and expanding service offerings to meet evolving market demands.
  • Successfully led the company through a rebranding and digital transformation initiative, enhancing operational effectiveness, customer engagement, and brand perception.
  • Implemented targeted strategies to grow website traffic, EDM, and omnichannel client database, leveraging technology to strengthen client relationships and communications.
  • Achieved significant growth across multiple channels from 2023 to 2024, including a 46% increase in Facebook audience reach (1.1M), 44% growth in active EDM audience (26K), and 114% growth in active WhatsApp audience (47K).
  • Oversaw the revamp of the CRM system, collaborating with internal and external teams to implement a semi-automated data integration flow and successfully segment clientele, generating valuable insights for targeted marketing campaigns.
  • Led marketing campaigns with renowned banks such as HSBC and Citibank on promotions related to credit card offers, generating sales turnover of HKD 45M in 2023, HKD 57M in 2024, and HKD 20M in 2025 (5 months).

Co-Founder

Meatogo Limited
Hong Kong
08.2019 - 12.2021
  • Optimized operational processes, resulting in enhanced efficiency and significant cost savings, while established foundational procedures to ensure seamless business operations.
  • Spearheaded company expansion, successfully launching new outlets in strategic locations such as Tin Hau, Tsueng Kwan O, Tsuen Wan, Wong Chuk Hang and Kai Tak, substantially increased brand visibility and recognition in the market.
  • Conceptualized and executed innovative marketing materials and campaigns, effectively boosting brand awareness and fostering strong customer engagement.
  • Implemented a comprehensive customer service program that significantly improved brand loyalty and customer retention rates.
  • Designed and developed a user-friendly e-commerce platform, seamlessly integrating it with back-end logistics support to provide customers with an exceptional online shopping experience.

Director

Partners Education Foundation Limited (Non-for-Profit)
Hong Kong
03.2019 - 06.2025
  • Managed partner relationships, ensuring alignment on goals and collaboration on initiatives.
  • Facilitated communication between internal team and external partners for seamless project execution.

Responsible Officer

Global Financial Partners (Asia) Limited
Hong Kong
01.2016 - 03.2019
  • Coordinated the merger and acquisition of Wisdom Financial Group Limited, a Professional Insurance Brokers Association (PIBA) licensed company, and managed the restructuring of the business and establishment of a new administration team.
  • Cooperating with insurance companies (i.e. AIA, AXA, MetLife etc) to formulate product training and execute sales strategies for distribution channels and business partners in Hong Kong and PRC. Organised regular forums to equip sales units product knowledge and latest information on the regulatory regime.
  • Managed the daily operations of the insurance brokerage business as the Responsible Officer and monitored risk exposures to ensure compliance with the Office of the Commissioner of Insurance (OCI) protocols and PIBA's guidance notes.
  • Developed close relationships with business partners in PRC which strengthened through the establishment of partnership offices in various first and second-tier cities in China, including Shanghai, Chengdu, Chongqing and Shenzhen.
  • Oversaw sales performance, mobilized resources and fostered sales teams to achieve sales of over USD310K premiums in the first operating month, which increased USD746K and USD1M in November and December, respectively.

Assistant Unit Manager

AIA International Limited
12.2014 - 12.2015
  • Mentored new recruits and cultivated their product knowledge and sales skills to achieve sales targets. Handheld team members to resolve daily sales challenge and advise with solutions to close the sales.
  • Ensured daily activities adhered to business directions and compliance guidelines, meanwhile identifying areas as further improvement to senior management to uplift servicing standards and improve the overall customer experience.

Manager, Wealth Management

AIA International Limited
Hong Kong
06.2012 - 11.2014
  • Responsible for retail sales of insurance and investment products from the company, generating USD500K in insurance premiums during a 9-month period and achieving the Million Dollar Round Table qualification.
  • Provided investment and insurance advice a portfolio of high net worth clientele, managing investment portfolios from USD300K USD and above and generated USD6.4M in investment-linked assurance schemes (ILAS) and insurance premiums.
  • Expanded clientele network though proactive relationship management and supporting the district office’s marketing initiatives.

Education

BBA - Management And Organizational Studies, Economics

University of Western Ontario
Canada
01.2007 - 01.2012

Skills

Effective team leadership

Operational efficiency management

Strategic development

Data-driven decision-making

Market growth strategies

Project supervision

Content creation and distribution

Certification

Insurance Intermediaries Qualifying Examination

Accomplishments

  • 45th Outstanding Young Salesperson Award 2014
  • Member of Million Dollar Round Table (MDRT) 2013-2014
  • AIA MIB16 Top Agent Award

Timeline

Managing Director

Jetour Travel Limited
01.2022 - 07.2025

Co-Founder

Meatogo Limited
08.2019 - 12.2021

Director

Partners Education Foundation Limited (Non-for-Profit)
03.2019 - 06.2025

Responsible Officer

Global Financial Partners (Asia) Limited
01.2016 - 03.2019

Assistant Unit Manager

AIA International Limited
12.2014 - 12.2015

Manager, Wealth Management

AIA International Limited
06.2012 - 11.2014

BBA - Management And Organizational Studies, Economics

University of Western Ontario
01.2007 - 01.2012

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MARCO KONGResults-driven leader with a proven track record of driving growth, optimizing operations, and leading successful transformation initiatives in multiple industries. Demonstrated expertise in strategic planning, resource allocation, and financial management, resulting in increased efficiency, profitability, and customer engagement. Adept at fostering cross-functional collaboration, leveraging data-driven insights, and implementing innovative solutions to address complex business challenges. Committed to delivering exceptional results and maintaining a strong focus on client satisfaction and long-term business success.