Mandy Kwok

As a owner of 5G Home Broadband:

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue
• Collaborate with internal team to ensure successful rollout campaigns for 5G Home Broadband's new products and offers
• Manage the development of marketing collateral and continuously evaluate its effectiveness
• Prepare and review reports and monitor promotion activity effectiveness
• Monitor and analyse campaign performance, utilising data-driven insights to evaluate and optimise marketing efforts

• Plan, Organize and implement marketing program to acquire new sales; channel sales
• Assisted in the all-rounded marketing campaign for Hero Handset launch (BTL, Digital and offline activities) to maximize the impact of the Handset launch
• Assisted in organizing and coordinating various internal departments and external vendors in the large-scale event/ large-scale campaign
• Support and coordinate with various internal departments including sale channels, database marketing and marketing communications team on end-to-end program logistic (i.e. program document preparation, system code setting requirement, customers communications preparation and program result tracking)

• Implement BTL marketing campaigns
• Liaise with internal and external partners, including sales teams, marketing team, agencies, vendors, to deliver effective marketing communications materials for different marketing programs
• Brief, manage and evaluate external agencies in delivering quality and effective communications materials in a timely and cost efficient manner
• Be the brand champion to safeguard the brand essence in the industry

• Through-the-line brand management of FWD HK Insurance and Mead Johnson Nutrition
• Coordinated and managed Digital campaigns and execution
• Assisted in managing global adaptation (e.g. localization of the TVC)

• Below-the-line management for Samsung Electronics HK Co Ltd
• Coordinated and managed BTL campaigns and execution (e.g. Hero Handset Launch, Seasonal Promotion)
• Assisted in managing the retail materials production as well as shop production, ranging from handset table stand to shop-in-shop
• Managed and communicated with various parties to execute campaigns production
• Controlled & monitored production schedule and budget to ensure accuracy and efficiency
• Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Through-the-line management for Cartier, Mead Johnson Nutrition, Shure Asia, Unilever
• Assisted in managing ATL advertising campaigns and executive for Cartier (e.g. Print, OOH)
• Coordinated and implemented the large-scale event for Procter & Gamble
• Assisted in managing BTL design and production for Mead Johnson Nutrition and Unilever
• Assisted in managing packaging development for Shure Asia, ranging from design development to photo shooting
• Managed and communicated with various parties to execute campaigns production

• Below-the-line brand management for Citibank and Sharp
• Assisted in coordinated and implemented Seminar and Roadshow
• Managed and communicated with various parties to execute campaigns production