Man Li

Visionary executive with extensive experience in insurance and information technology, specializing in: Large-scale operational transformation and digital innovation Life insurance operations optimization and client-centric solutions Strategic change management and project governance Stakeholder alignment and team leadership Certified Change Practitioner and Certified Scrum Product Owner Proven track record of driving operational efficiency, implementing cutting-edge digital solutions, and delivering significant business impacts through strategic initiatives. Recognized for strong interpersonal skills, problem-solving abilities, and motivating teams to achieve desired results.

• Sun Life Hong Kong Limited, VP, Head of Business Enablement & Initiatives, 2023-04-01, Present, Lead business enablement functions to support distribution channels and enhance client experience, Formulate and execute strategic operational initiatives to deliver Client for Life strategies, Improve operational efficiency and uplift service standards through business transformation and process optimization, Manage MCI program initiatives to support company's business growth, Lead strategic project teams in business transformation, analysis, system optimization, and change management, Oversee project budgets for Life & Health operations and client digital platform promotion, Launched all-in-one advisor portal/mobile app with over 70% of adoption in the first month, Launched Gen AI Chatbot for distribution by achieving over 90% accuracy, surpasses the market benchmark of 80%, Established Client Mobile App & Portal as centralized service hub, achieving 50% digital transaction submission, Launched e-Claims solution with Faster Payment System (FPS), enabling 24-hour claim payments (first FPS adoption in Hong Kong), Launched multiple payment solutions (Visa/Master credit card, FPS, Union Pay) to enhance competitiveness, Launched e-KYC digital solution for large payout risk mitigation, Launched non-face-to-face digital sales platform during the pandemic, AVP, Strategic Operational Initiatives, 2018-01-01, 2023-04-01
• FWD Life Insurance Company Limited, Director – Project Management Office, 2014-10-01, 2018-01-01, Lead strategic project team under COO office to deliver complex, large-scale change management projects, Act as program manager to enhance customer journey and claims experience, Drive adoption of digital and mobile technologies to increase digital penetration rates, Manage cross-functional teams across project lifecycles, Navigate regulatory changes and risk environment, Revamped new business processes with mobile point-of-sales solution, increasing usage from 10% to 80% in one year, Implemented mobile servicing application for customer self-service, Launched single customer view across business units (Life, General Insurance, Group Medical), Launched Telematics IOT driving application for Motor Insurance promotion, Launched E-commerce platform for online purchase of protection and saving products, Launched claims payout service via convenience stores, Launched customer loyalty platform to improve client engagement, Launched Microsoft Dynamic CRM for customer analysis and cross-selling. Contributed to HK$15m AFYP., Senior Manager – Project Management Office, 2013-07-01, 2014-09-30
• Prudential Assurance Company Limited, Senior Manager – Program Management Office, 2003-08-01, 2013-07-31, Support COO in designing and managing company Target Operating Model (TOM), Perform business process reengineering and project portfolio management, Lead strategic project teams in business transformation, analysis, system optimization, and change management, Lead analytical reporting team, Implemented paperless initiatives to convert customer documents electronically, Launched e-Service platform for online self-service and customer engagement, Launched mobile e-Application submission platform, Launched call center and IVRS system for agents and customers, Launched Direct Marketing system to streamline operation process