Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Ma Yik Lun Allan

Senior Product Manager
Hong Kong

Summary

Diligent Senior Product Manager offering 16 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.

Overview

16
16
years of professional experience
22
22
years of post-secondary education

Work History

Senior Product Manager

SYNNEX Technology International (HK) Ltd
Hong Kong
06.2021 - Current
  • Company Overview: Fortune Global 500 Company (ranking 241 in 2024)
  • Managing and leading the DIY team including the vendor management, business development and sales planning
  • Travel to China, Taiwan for business development and meeting
  • Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Achievement: Reach the sales record high in the period of COVID 19

Product Manager

SYNNEX Technology International (HK) Ltd
Hong Kong
06.2015 - 06.2021
  • Company Overview: Fortune Global 500 Company (ranking 241 in 2024)
  • Business Development, Price control, GP margin control, marketing strategy
  • Managing the channel of retail with Brand such as ASUS, Gigabyte, Kingston, ADATA, Seagate, WD, etc
  • Creating business opportunity with adding new brands such as Samsung, Gamersware, bequiet, Thermaltake
  • Coordinated project planning and execution with team members and team leads.
  • Achievement: Increasing the scales of brands in SYNNEX strengthen the market share of distributors in the HK retail channel

Assistant Product Manager

SYNNEX Technology International (HK) Ltd
Hong Kong
08.2013 - 06.2015

Company Overview: Fortune Global 500 Company (ranking 241 in 2024)

  • Price control, GP margin control, marketing strategy
  • Managing the channel of retail with Brands such as ASUS, Gigabyte, Kingston, ADATA, Seagate, WD, etc
  • Including price setting, product marketing, vendor communication, dealer management, etc
  • Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
  • Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.

Sales Manager

ADATA Technology (HK) Co., Ltd
Hong Kong
07.2012 - 08.2013
  • Responsible for all Hong Kong affairs including Sales, HR, warehouse department
  • Providing sales strategy for HK and Macau regions
  • Promoted to Sales manager in the fourth years
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Achievement: Ranking No.1 in SSD and Ram in 2012 Expo in Aug with perfect sales strategy

Account Sales

ADATA Technology (HK) Co., Ltd
Hong Kong
10.2008 - 07.2012
  • Sales of IT products to distributors & trading companies
  • Set up price of products
  • Brand and Sales marketing issue
  • Applying certain strategy for Brand-Building
  • Promoting new products with sales packages
  • Expanded market share by strategically targeting untapped industries and territories within our target audience segments.
  • Developed and implemented sales strategies to increase revenue.
  • Organizing annual IT Exhibition
  • Achievement: Raising the brand ranking from No.10 to No.2 in HK (only rank after Kingston) in 5 years

Education

BA HON - Applied Social Science Hong Kong

Sheffield Hallam University
01.2005 - 01.2007

Degree of Associate of Social Science - Community Services Management

City University of Hong Kong
Hong Kong
01.1998 - 01.2005

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Cheung Sha Wan Catholic Secondary School
01.1998 - 01.2005

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Tsung Tsin English Primary School
01.1992 - 01.1998

Skills

spoken English

spoken Mandarin

spoken Chinese

Microsoft Office

Product Roadmaps

Product Roadmapping

Product Development

Stakeholder Management

Competitive Market Analysis

Strategic Planning

Product marketing

Business Planning

Pricing strategy

Personal Information

  • Date of Birth: 08/20/86
  • Gender: Male
  • Marital Status: Married

Timeline

Senior Product Manager

SYNNEX Technology International (HK) Ltd
06.2021 - Current

Product Manager

SYNNEX Technology International (HK) Ltd
06.2015 - 06.2021

Assistant Product Manager

SYNNEX Technology International (HK) Ltd
08.2013 - 06.2015

Sales Manager

ADATA Technology (HK) Co., Ltd
07.2012 - 08.2013

Account Sales

ADATA Technology (HK) Co., Ltd
10.2008 - 07.2012

BA HON - Applied Social Science Hong Kong

Sheffield Hallam University
01.2005 - 01.2007

Degree of Associate of Social Science - Community Services Management

City University of Hong Kong
01.1998 - 01.2005

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Cheung Sha Wan Catholic Secondary School
01.1998 - 01.2005

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Tsung Tsin English Primary School
01.1992 - 01.1998
Ma Yik Lun AllanSenior Product Manager