Overview
Work History
Education
Skills
Timeline
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Lynn Lee

Taipei,Taipei

Overview

15
15
years of professional experience
2
2
Languages

Work History

Communication Manager

Balenciaga Asia Pacific Ltd. Taiwan Branch
10.2014 - Current
  • Developed relationships with key outlets to secure and enhance coverage in both print and digital platforms. These PR efforts significantly contributed to the impressive performance reflected in the DMR ranking.
  • Led the strategic planning of press events and product promotions aligning with local and global directives to strengthen brand positioning.
  • Identified the integrated plans, incorporating paid media, organic social and retail marketing. The retail strategy involved through exploration of opportunities, engaging with landlords and focusing on premium OOH units in shopping mall and central building, which played an pivotal role in elevating the brand's industry presence.
  • Drove overall brand awareness and desirability through public relations, celebrity/influencer initiatives.
  • Managed the LINE official account in close coordination with global/regional teams and local agencies to ensure timely delivery, execution of display assets and digital evolution.

Senior PR Executive

ImagineX Group Taiwan
09.2011 - 10.2014
  • Proficient in marketing communication with track record of delivery results through years of dedication experience. Initiated the annual PR campaign for PAUL&SHARK, significantly boosting brand awareness and achieved 140% of the sales goal.
  • Skilled in crafting tailored massages, particularly for MARC JACOBS's ironic bag, and staying abreast of seasonal fashion trend for generating new sales leads, especially from VIP purchase in-store driven by media exposure.
  • Possessing in 5 years of experience in executing events, including press events, media trips, consumer events, product launches and fashion shows each season. Experienced in managing events of various sizes: from intimate 10-person VIP gathering to large-scale fashion show/gala parties for over one hundred attendee.
  • Proficient in budget management and resource allocation. Successfully planned and implemented PR campaigns for all brands under ImagineX Taiwan.
  • Maintained strong media relationships, including arranging media loan and coordinating fashion shoots.

Senior PR Executive

Ogilvy Public Relations Worldwide Taiwan
03.2010 - 09.2011
  • Developed annual communication strategies and plans for retainer clients.
  • Possess professional experiences in event execution, including organizing media events, product launches and press conferences.
  • Proficient in managing messaging, writing press release and coordinating advertorials to clarify complex products or services.
  • Maintained regular media relations by gathering market intelligence and assessing the competitive landscape to incentivize media engagement.
  • Skilled in handling customer issues handling and crisis management.
  • Have 1.5 years corporate PR experience working with clients such as United Parcel Service, Goodyear Taiwan, World Gym, JetStar Airways and THSR.

Account Executive

Universals Communication Taiwan
03.2009 - 03.2010
  • Created event proposals and organized the press events to drive sales and generate brand buzz.
  • Cultivated media relationships and conducted media pitches.
  • Implemented online marketing campaigns to increase awareness and foster customer loyalty.

Education

Master of Arts - Communication And Media Studies

Fordham University
New York, NY
04.2001 -

Bachelor of Arts - Chinese Literature

National Dong Hwa University
Taiwan
04.2001 -

Skills

Influencer relations

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Timeline

Communication Manager

Balenciaga Asia Pacific Ltd. Taiwan Branch
10.2014 - Current

Senior PR Executive

ImagineX Group Taiwan
09.2011 - 10.2014

Senior PR Executive

Ogilvy Public Relations Worldwide Taiwan
03.2010 - 09.2011

Account Executive

Universals Communication Taiwan
03.2009 - 03.2010

Master of Arts - Communication And Media Studies

Fordham University
04.2001 -

Bachelor of Arts - Chinese Literature

National Dong Hwa University
04.2001 -

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Lynn Lee