Luk Sze Mei, Azko

Event Management: In-store & Offsite Events

• Responsible for event execution, aligning with the corporate standard and obtaining global’ approval.
• Monitor with the vendors and agencies and related partners and agencies to ensure the timeline and standards are met.
• Work closely with internal departments on event designs, rundown, setup, valuable delivery, security, and insurance coverage.
• Arrange the merchandising lending process and ensure all documentation is aligned with guidelines
• Manage and track leads and opportunities for handling client appointments, events and in-store activations
• Implements strategies and targeted actions that increase client base, drive sales, and provide statistics of ROI

Correspondence to 3rd Party and Business Partners

• Work with Client Relations Director to execute events following management strategic directions.
• Recuring a high-net-worth individual by collaborating with third-party partners such as shopping malls, private banking, & business partners.

Client Relations & Retail Operation Support

• Assist in providing sales activities/client engagements according to needs and requirements.
• Collaborate with cross-functional teams to enhance quality execution of in-store and offset events to elevate the brand’s luxurious image, fostering strong relationships with stakeholders.
• Help enhance clients’ satisfaction, and to gather feedback from clients and the retail front line, analyzing and evaluating the responses to create client satisfaction initiatives.
• Client Gifting proposal and management

Budget Controlling

• Overview budgeting and financial monitoring for events and client treatments, ensuring profitability and cost efficiency.

Event Management: Brand Events and Campaigns

• Responsible for marketing event execution and coordination to meet the corporate standard by developing event invitations, printing, materials, and workflow to deliver the highest standard.

• Liaise with vendors and agencies on F&B, models, printing and related partners and organizations on sponsored merchandise and its logistics

• Tracking of the progress and results of each campaign and event

Correspondence to 3rd Party and Business Partners / RetailMarketing

• Assisted the marketing director in executing events following management strategic directions.

• Communicated with landlords in Hong Kong and Macau to achieve mall PR publicity.

• Took the initiative to update Marketing and Retail department on mall communication exposure

CRM & Retail Operation Support

• CRM reporting for analyzing clients’ performance and developing engagement activities.

• Helped retail identify the target audience and prepare clients’ communications.

• Enhanced quality execution of CRM activities to elevate brand’s luxurious image

• Managed and was responsible for all customer collateral production, including price list, stock maintenance and sales material production, working on translation for catalogs, address cards, mailers, etc.

• Worked with store management on collateral display and in-store distribution and identified appropriate production vendor.

• Maintained the filing and storage system for marketing and PR correspondence and materials and kept track of the storage of material in warehouse.

• Supported communication and administration for marketing and CRM.

• Marketing and Retail Gifting support

PR & Media

• Helped PR and Media Manager, including PR plan execution, effective PR writing, etc., to achieve better PR ranking and quality of PR coverage.

• Maximized advertising spend and effectiveness by providing more detailed reports on media scene and competitors activities.

• Assisted PR and the media manager in developing better media relations with the members of the press.

• Executed photoshoot and review with editor to meet company standards; build and maintain relationship with editor to seek opportunity to gain and maximize the quality of press coverage.

Budget Controlling

• Handled on effective marketing cost management.

Event Management (Brand Events and VIP CRM activities)

• Assisted PR Manager in executing brand events following management strategic directions.

• Assisted in creating VIP CRM activities according to the needs and requirements of the Retail and Travel Retail team.

• Managed in providing trade events (roadshow, mall exhibitions, in-store selling events, etc.) to wholesale partners.

• Responsible for liaising on venue, design, production, F&B, performance, photography/videography, invitations, and gifts for events, with external landlords/vendors/agencies

• Liaise with internal departments and communicate with headquarters for guidelines and proposal validation.

Publicity and Press Relations

• Assisted PR Manager in responding to press enquiries, fashion and product placement photo shoot requests.

• Arranged photo shoot logistics (stock transfer, insurance, security, etc.)

Promotional/Gifts/Publication Materials Ordering & Logistics Management.

• Assisted PR Manager in annual forecast of promotional materials (gifts, catalogues, masterlines, mailers, etc.)

• Order placement of promotional materials

• Managed on shipment arrival, allocation to departments and stock records.

• communicated with local production of materials (customer card, pricelist,

etc…)

Budget Control & other Administration duties

• Handled all marketing expense allocation in system and prepared monthly expense summary.

• Liaise with Finance and account departments for budget-and expense-relevant matters.

• Handled administration work for the marketing communications team.