Summary
Overview
Work History
Education
Skills
Software
Timeline
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XIYA LIU

Reseach Assistant
North Point

Summary

As a dedicated master's student with experience as a marketing and research assistant, I have developed a strong foundation in market analysis and strategic communication. My hands-on experience in conducting research, analyzing data, and supporting marketing initiatives has equipped me with valuable skills in both quantitative and qualitative analysis. I am passionate about leveraging these abilities to drive impactful marketing strategies and contribute to innovative projects in the industry.

Overview

5
5
years of professional experience
3
3
Languages

Work History

Research Assistant

Hong Kong Shue Yan University
08.2024 - 08.2025
  • Writing literature reviews to support ongoing research projects.
  • Conduct data analysis using various statistical software to interpret findings.
  • Revise previous students' studies for publication.
  • Support with administrative tasks, such as organizing admissions material and past graduates' material.

Student Assistant

Hong Kong Shue Yan University
04.2024 - 08.2024
  • Writing literature reviews to support ongoing research projects.
  • Conduct data analysis using various statistical software to interpret findings.
  • Revise previous students' studies for publication.
  • Support with administrative tasks, such as organizing admissions material and past graduates' material.

Intern

IFree Group
06.2022 - 08.2022
  • Assist in preparing project reports, conducting digital market research, and preparing in company food tasting activities.
  • Handle the registration of company food and supplies, arrange meeting time slots, and manage monthly employee reimbursements.
  • Contribute to drafting company brochures to support marketing efforts.

Intern

Beidahuang Group
05.2021 - 08.2021
  • Assist with industry market research.
  • Aid in report and presentation preparation.
  • Support the marketing team in creating promotional materials.

Intern

Beidahuang Group
06.2020 - 08.2020
  • Assist with industry market research.
  • Aid in report and presentation preparation.
  • Support the marketing team in creating promotional materials.

Education

Master of Science - Marketing And Consumer Psychology

Hong Kong Shue Yan University
North Point, Hong Kong
04.2001 -

BBA - Digital Marketing

Hong Kong Shue Yan University
North Point, Hong Kong
04.2001 -

Skills

Data and information collection

Literature writing

Microsoft office

Content creation

Product and strategic marketing

Market analysis

Event planning

Social media

Search engine optimization

Web design

Administrative support

Teamwork and collaboration

Software

Microsoft office

Canva

Adobe

IBM SPSS Statistics

SmartPLS

Timeline

Research Assistant

Hong Kong Shue Yan University
08.2024 - 08.2025

Student Assistant

Hong Kong Shue Yan University
04.2024 - 08.2024

Intern

IFree Group
06.2022 - 08.2022

Intern

Beidahuang Group
05.2021 - 08.2021

Intern

Beidahuang Group
06.2020 - 08.2020

Master of Science - Marketing And Consumer Psychology

Hong Kong Shue Yan University
04.2001 -

BBA - Digital Marketing

Hong Kong Shue Yan University
04.2001 -

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XIYA LIUReseach Assistant