Liu Yeuk Lam (Ruby)
Senior Marketing Officer
Summary
An independent and self-motivated person who able to work in a fast-paced environment
Overview
4
4
years of professional experience
4
4
Languages
Work History
Senior Marketing Officer / Marketing Officer
Bluebell Hong Kong Limited
10.2022 - Current
- Managed content calendars for brand social media accounts (achieved follower growth of 293% & 37.5% for Alice Pizza and OWNDAYS accounts)
- Hosted over 15+ store opening events for 4-5 mini in-store event per year for the brand (e.g. K-Way K11 opening with Jeremy@MIRROR; Manolo Blahnik LG opening with Joey Yung at Carlyle & Co.)
- GBA Strategic Marketing – Planned and executed engaging and result-driven campaigns across various platforms on Little Red Book, DianPing and Tiktok (Over 5M+ reach and achieved top 3 ranking for Alice Pizza Brand in DianPing; attracted china tourist customer base from 3% to 10%)
- Initiated a series of marketing campaigns including email, print, digital, outdoor and social media
- Build up and maintain good relations with influencers and media to confirm stable PR coverages exposure for the brand
- Assisted with CRM program launches and e-commerce operations with Online & Offline promotion
Marketing Executive
Dragon Billion International Limited
07.2021 - 09.2022
- Liaised with retail channels to launch marketing plans (e.g. instore display, discount support)
- Managed online e-shop and planning (The promotion planning, advising of the flash promotion)
- Consolidated report of sales and advertising performance and presented to management
- Coordinated with external (e.g. buyers, agencies, KOLs) and internal (e.g. warehouse keeper, IT) parties to execute promotions
- Developed and implemented marketing plans (e.g. influencer and social media marketing)
- Monitored online advertising campaigns launched on Facebook, Instagram and Google Ads
Education
Business Management & Marketing
International Business Management
04.2001 -
Skills
- Advertising
- Social Media Management
- Microsoft Office
- Adobe Software
- Canva
- Digital Marketing
Timeline
Senior Marketing Officer / Marketing Officer
Bluebell Hong Kong Limited
10.2022 - Current
Marketing Executive
Dragon Billion International Limited
07.2021 - 09.2022
Business Management & Marketing
International Business Management
04.2001 -
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