Li Peng Chung

The Fred Hollows Foundation is an independent, not-for-profit organization working to end avoidable blindness in over 25 countries. Founded by Fred and Gabi Hollows, it restores sight, trains local health workers, and advocates for lasting change, continuing Fred’s mission to fight inequality and empower communities.The Fred Hollows Foundation is an independent, not-for-profit organisation working to end avoidable
blindness in over 25 countries.

I led major donor strategy and execution across Hong Kong, Greater China, and East Asia as part of a bold global fundraising initiative aimed at ending avoidable blindness.

Key Achievements:

• Designed and implemented a regional major donor strategy targeting HKD 1M+ gift levels.
• Cultivated and stewarded strategic donor relationships, aligning philanthropic interests with mission outcomes.
• Localized the global campaign case for support to resonate with East Asian donor motivations and cultural contexts.
• Drove stakeholder engagement and brand elevation efforts across the region, unlocking new fundraising potential.

Habitat for Humanity Hong Kong is a registered charity improving housing conditions for low-income, elderly, and disabled residents. Through initiatives like Project Home Works and Project School Works, it provides free home repairs, safety upgrades, and school refurbishments, while raising awareness of housing issues and advocating for affordable housing across Hong Kong.

I provided high-level, strategic fundraising and governance support to help position the organization for expansion and deepen donor relationships.

Key Achievements:

• Advised leadership on transitioning into the next phase of organizational growth through sustainable revenue planning.
• Supported UHNW donor stewardship, and developed pathways to strengthen donor pipelines.
• Delivered board training on fundraising strategy, including peer-to-peer solicitation, and donor engagement best practices.
• Facilitated organizational capacity-building in stakeholder relationship management, and philanthropic positioning.
• Coaching the Board of Directors on how to confidently and successfully request donations

HSBC Expat provides offshore banking services for international professionals, offering multi-currency accounts, investments, and global transfers. With 24/7 support and online banking, it’s popular among Hong Kong expats seeking secure, flexible financial management from a trusted global brand.

I managed and grew relationships with high-net-worth clients by delivering personalized investment and financial planning services.

Key Achievements:

• Built and nurtured a diverse portfolio of HNW clients through tailored wealth management solutions.
• Gained insights into cross-border investment trends and high-value client expectations, applying those learnings to donor engagement strategies.
• Applied strategic communication and advisory skills in a high-performance, multicultural environment.

• Led a team of property development professionals in delivering successful development proposals for UHNW individuals, and stakeholders.
• Worked closely with executive leadership to achieve business-critical goals, delivering strong proposals to investors, clients, and landowners.
• Coached team members to build long-lasting, profitable relationships with stakeholders through proactive engagement.
• Managed risk to ensure proposals were built on solid client interest foundations.
• Developed targeted business development strategies, collaborating with external partners to present OPSKIC’s value proposition to stakeholders.

St. James’s Place (Hong Kong) is part of a UK-headquartered, FTSE-listed wealth management group, offering personalized financial advice and international investment solutions. Operating under two licensed entities, it provides retirement, investment, and protection services, backed by a client advice guarantee, and local regulatory oversight.

I led and grew a portfolio of ultra-high-net-worth individuals, providing bespoke wealth management and advisory services.

Key Achievements:

• Developed tailored financial strategies for UHNW clients, building long-lasting, trust-based relationships.
• Delivered innovative solutions across investment management, estate planning, and philanthropic giving strategies.
• Managed client portfolios to enhance wealth preservation and growth, while advising on strategic charitable giving.
• Actively cultivated relationships within the community, and built a strong referral network, driving substantial revenue growth.