Lijuan Xue

Driving the Adsense for Search (AFS) project | August 2023

• Executed campaigns across diverse platforms, including Google, Bing, TikTok, Facebook, Taboola, and Outbrain.
  Designed and implemented advertising strategies tailored to platform strengths, enhancing audience engagement and revenue.
• Produced creative and impactful advertising materials, leveraging data-driven insights to optimize campaign performance.
• Continuously monitor and analyze ad performance data to identify optimization opportunities, formulating strategies to enhance traffic monetization.

Established the Adsense for Domains (AFD) project | October 2021

• Initiated partnerships with platforms such as Sedo, Tonic, and System1, successfully launching the AFD project from the ground up.
• Identified profitable directions within Taboola and Outbrain platforms in just three months, driving substantial revenue growth.
  Rapidly scaled the AFD project, received high attention from the Taboola platform.
• Ensure that all ad placements comply with ads platforms policies, mitigating risks and safeguarding the integrity of the account. Develop and maintain a thorough ad content review process, regularly auditing ad quality and legal compliance to maintain high standards and avoid policy violations.

Built the Adsense for Content (AFC) project | February 2019

• Worked closely with top native advertising platforms such as Taboola, Outbrain, and Revcontent to drive effective ad campaigns.
• Collaborated proactively with Account Managers from these platforms to troubleshoot issues, resolve challenges, and ensure smooth campaign execution.
• Produced and uploaded advertising materials daily, innovating new creative ideas to ensure high-quality campaigns.
• Utilize tools like Google Analytics to track user behavior, ensuring that ads are tailored to user needs and interests.
• Developed and executed A/B testing strategies to optimize campaign performance, achieving significant improvements in ROI.
• Led the team in exploring new advertising strategies and scaling opportunities, securing a competitive edge in the market.
  Elevated the company to become a premium client on Taboola and Outbrain platforms.

Facebook Content Creator | February 2017 – February 2019

• Designed and launched multiple Quiz games in Facebook, driving user engagement and retention.
• Successfully promoted high-performing Quiz games using Facebook Ads, increasing traffic and user participation.
  Continuously monitored ad performance and adjusted targeting strategies.