Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Interests
Timeline
Generic
Liang Xu

Liang Xu

2025-Graduate
Fanling,China

Summary

  • Dynamic marketing professional with experience at UConn, excelling in data-driven analysis and social media planning. Proven track record in enhancing user engagement through strategic initiatives and effective content development.
  • Personable and innovative strategist with passion for creating impactful marketing solutions. Possesses deep understanding of market analysis and consumer behavior, coupled with data-driven decision-making and digital marketing expertise. Driven to deliver measurable results and foster brand growth.
  • Strong leadership and mentoring skills, demonstrated by successfully training teams and achieving high satisfaction ratings. Proficient in PowerPoint and Excel for impactful presentations.


Overview

3
3
years of professional experience
1
1
Language

Work History

Dining Hall Student Supervisor

UConn Dining Services
Storrs, Connecticut
01.2022 - 11.2024
  • Led and supervised a team of 10+ student workers during high-volume meal periods , ensuring efficient service, adherence to safety standards, and consistent food quality.
  • Trained and mentored new dining hall staff on customer service protocols, food handling procedures, and equipment use, reducing onboarding time by 30%.
  • Managed shift scheduling and task delegation , maintaining optimal staffing levels and minimizing employee downtime across lunch and dinner operations.
  • Resolved customer complaints promptly and diplomatically , contributing to a 95% student satisfaction rating based on semester surveys.
  • Collaborated with kitchen and management teams to coordinate food prep and service logistics during campus events serving 300+ attendees.
  • Conducted daily safety and sanitation inspections , ensuring full compliance with university health regulations and reducing inspection violations to zero.
  • Streamlined closing procedures by implementing a checklist system , reducing end-of-shift cleanup time by 20% and improving team accountability.
  • Acted as a liaison between student workers and dining management , communicating feedback, identifying operational gaps, and suggesting workflow improvements.

Digital Marketing Teaching Assistant

UConn Digital Marketing Professor
Storrs, Connecticut
10.2023 - 04.2024
  • Helped with grading assignments and tests, providing constructive feedback to students based on results.
  • Supported classroom activities, tutoring, and reviewing work.
  • Offered constructive feedback on student assignments, helping them refine their writing skills and comprehension.
  • Worked with teacher to optimize learning plans based on student test grades and evaluations.
  • Completed daily reports on attendance and disciplinary performance.
  • Provided one-on-one tutoring sessions for struggling students, leading to increased understanding and improved grades.
  • Partnered with teacher to plan and implement lessons following school's curriculum, goals, and objectives.

Senior Marketing Strategy Consultant

UConn Marketing Strategy Project
Storrs , Connecticut
01.2025 - 05.2025
  • Led a team of 4 in developing a strategic revitalization plan for Pinterest , addressing user engagement decline through competitive analysis, trend mapping, and brand repositioning tactics.
  • Conducted in-depth market and consumer behavior research , analyzing Pinterest performance vs. key competitors (e.g., TikTok, Instagram) across different global markets.
  • Formulated a comprehensive turnaround strategy , including product feature enhancements, Gen Z rebranding initiatives, and influencer-driven marketing campaigns.
  • Presented actionable insights and a go-to-market strategy to course faculty , receiving top evaluation marks and feedback for creativity, feasibility, and strategic rigor.
  • Utilized tools such as SWOT, 4Ps, and Blue Ocean Strategy frameworks to identify new opportunities for growth and brand differentiation.

Education

Bachelor of Arts - Economy And Digital Marketing Analysis

University of Connecticut
Storrs, Connecticut
05-2025

Skills

  • Social media planning

  • Content development strategy

  • Content development strategy

  • Data-driven marketing analysis

  • Video marketing

SEO optimization

Accomplishments

  • Great-performing Pinterest Revitalization project
  • New England Scholar (UConn Academic Honors) for 4 years
  • Outstanding Student Supervisor – UConn Dining Services for 3 years
  • Outstanding Teaching Assistant – Digital Marketing Class

Software

Powerpoint

WPS

EXCEL

Canva

Photoshop

Interests

Reading,Music,Movie,Travelling

Timeline

Senior Marketing Strategy Consultant

UConn Marketing Strategy Project
01.2025 - 05.2025

Digital Marketing Teaching Assistant

UConn Digital Marketing Professor
10.2023 - 04.2024

Dining Hall Student Supervisor

UConn Dining Services
01.2022 - 11.2024

Bachelor of Arts - Economy And Digital Marketing Analysis

University of Connecticut

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Liang Xu2025-Graduate