Liam Lo
Experience Marketer With Agency And In-house Background
Hong Kong
Summary
From online to offline, web to app to web3 marketing, an all-rounded marketer with 7 years of experience in the marketing industry. I have a knack for building relationships with clients, partners, and internal parties. I have led over 40 employees across 8 departments from business development, client servicing to operations to drive business revenue growth.
Overview
2025
2025
years of professional experience
3
3
Languages
Work History
Marketing Director
VP Capital
08.2024 - Current
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Lead the conception, development, and execution of marketing campaigns across various channels
- Monitor campaign performance metrics and analyze data to assess effectiveness and make data-driven adjustments.
- Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Oversee and coordinate with external agencies
- Work closely with other departments (e.g., product, operations, customer Service,) to ensure alignment of marketing strategies with overall business objectives.
- Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources.
Vice President
GoGoChart Technology Limited
4 2022 - 7 2023
- Oversee the company's business and operations
- Formulate annual business strategies and tactics to achieve company targets assigned by the CEO
- Set, assign, and measure the KPIs to different departments based on the company's target
- Participate key clients pitching and meeting, establish and maintain relationships with key external partners, including agencies, vendors, Apple, Google, Twitter, etc
- Public speaker of seminar and webinar co-hosted with Google, Meta, HSBC, local universities, etc
- Achieved 30% YoY annual revenue growth in 2022
- Achieved 41% YoY gross profit growth in 2022
- Established and set up PR and IT team
- Established partnership with Apple & Google, 1st Apple Search Ads partner in Hong Kong, Google Managed Agency, and 1st Google App partner in APAC Region
- Winner of The DHL - South China Morning Post Hong Kong Business Awards (SME) in 2022
VP of Marketing
GoGoChart Technology Limited
6 2021 - 3 2022
- Lead and oversee the departments of business development, account servicing, digital marketing, and performance marketing
- Work with the Business Development team on pitching and customer acquisition
- Work with the Account Servicing team on maintaining client relationships, upsell/cross-sell, and contract renewal
- Work with the Digital Marketing team on developing marketing strategies, and new services to drive revenue
- Work with the Performance team to ensure smooth and relevant translation from strategy to plan for performance marketing campaigns & ensure the budget and KPI pacing to targets across all campaigns
- Achieved 163% YoY annual revenue growth in 2021
- Achieved 73% YoY gross profit growth in 2021
- Achieved 95% client retention rate
- Accredited as a 4As Agency in Hong Kong in 2021
- Winner of DELOITTE's 2021 Technology Fast 20 & Rising Star Award
- Key clients: 17 Live, Animoca Brands, Amber Group, Crypto.com, CMB Wing Lung Bank, EF English, Fusion Bank (Back by Tencent), Philips, uSMART Securities, Well Link Insurance Group, etc
Business Development Manager
GoGoChart Technology Limited
09.2019 - 05.2021
- Plan, develop, and oversee the overall business development strategy
- Drive business revenue, identify and develop new opportunities, and build and expand the presence of the company and its brands
- Prospect for potential customers via various direct methods such as calling, face-to-face meetings, and indirect methods such as networking to develop business opportunities
- Full sales cycle development including lead generation, proposal preparation, pitching, and negotiation
- Lead and coach the Business Development team to achieve sales target
- Handle day-to-day client liaison matters
- Collaborate with other team managers to develop synergies, and new offers and propose tailored value-added services
Marketing Executive
GoGoChart Technology Limited
06.2017 - 08.2019
- Establish and manage the leads generation process
- Assist with the preparation of new business pitches
- Establish and maintain effective working relationships with clients on a day-to-day basis
- Liaise and work with different parties to ensure timely and accurate implementation
- Assist the account servicing team with the daily delivery of output
- Implement online (Display, Social) and offline (OOH) media planning
- Manage paid digital marketing campaigns (traffic, sales, and branding) including Apple Search Ads, Google (SEM/Display/YouTube/App Campaign), Meta Ads, and Twitter Ads, etc.
- Plan and execute App Store Optimization (ASO) campaigns
- Conduct pre-campaign analysis and post-campaign evaluation
Education
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
04.2001 -
Timeline
Marketing Director
VP Capital
08.2024 - Current
Business Development Manager
GoGoChart Technology Limited
09.2019 - 05.2021
Marketing Executive
GoGoChart Technology Limited
06.2017 - 08.2019
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
04.2001 -
Vice President
GoGoChart Technology Limited
4 2022 - 7 2023
VP of Marketing
GoGoChart Technology Limited
6 2021 - 3 2022
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