Li Wun Man (Jennifer)
Lai Chi Kok
Summary
Results-oriented AVP with 18+ marketing experience and a proven track record in effectively managing multimillion-dollar business operations. Skilled in optimizing frameworks and cultivating cohesive teams to consistently meet and exceed financial goals. Demonstrated excellent reporting, record-keeping, and relationship-building abilities.
Overview
19
19
years of professional experience
Work History
Assistant Vice President (AVP)
OCBC Bank (HK) Ltd.
03.2020 - Current
- Responsible for premier banking and investment products and social media.
- Achieved company’s business targets on customer acquisition and retention.
- Launched new regional premier webpage and investment videos, and a series of deposit and FX promotions.
- Collaborated closely with executive leadership to align department goals with overall company objectives, resulting in stronger organizational cohesion.
- Managed a diverse portfolio of projects, ensuring that each project met established quality standards and delivered expected results on time and within budget.
Manager
HSBC Bank
01.2019 - 02.2020
- Achieved business sales targets of customer retention for unsecured loan and mortgage loan.
- Set marketing plan and calendar for different promotions.
- Supported online media activities for promotions.
- Managed marketing budget.
- Conducted performance evaluation for marketing campaign effectiveness assessment.
Manager (M4)
OCBC Wing Hang Credit Ltd.
04.2016 - 09.2018
- Accomplished multiple tasks within established timeframes.
- Achieved business sales targets for customer acquisition and retention of unsecured loan (incl. revolving loan).
- Designed new program for specific customer segment like personal loan for civil servant and decoration loan with Dyson product as welcome gift.
- Set up the company's own Facebook page with over 20K fan base achieved.
Manager (M3)
OCBC Wing Hang Credit Ltd.
09.2014 - 03.2016
Manager (M2)
Wing Hang Credit Ltd.
04.2013 - 08.2014
Manager (M1)
Wing Hang Credit Ltd.
04.2010 - 03.2013
Assistant Marketing Manager (O3)
Wing Hang Credit Ltd.
09.2008 - 03.2010
Senior Marketing Officer (O2)
Wing Hang Credit Ltd.
09.2007 - 08.2008
Marketing Officer (O1)
Wing Hang Credit Ltd.
03.2006 - 08.2007
Education
Master of Psychology -
The City University of Hong Kong & Sheffield Hallam University
01.2022
Bachelor of Translation and Chinese -
The Hong Kong Polytechnic University
05.2005
Skills
- Negotiation
- Budget Control
- Effective Relationship Building
- Project Management
- Product Development
- Decision Making & Judgment
Languages
English
Advanced
C1
Cantonese
Proficient
C2
Mandarin
Intermediate
B1
Currentandexpectedsalaries
Current Salary: HK$60,030, Expected Salary: HK$72,000, Available with 3-month notice
Timeline
Assistant Vice President (AVP)
OCBC Bank (HK) Ltd.
03.2020 - Current
Manager
HSBC Bank
01.2019 - 02.2020
Manager (M4)
OCBC Wing Hang Credit Ltd.
04.2016 - 09.2018
Manager (M3)
OCBC Wing Hang Credit Ltd.
09.2014 - 03.2016
Manager (M2)
Wing Hang Credit Ltd.
04.2013 - 08.2014
Manager (M1)
Wing Hang Credit Ltd.
04.2010 - 03.2013
Assistant Marketing Manager (O3)
Wing Hang Credit Ltd.
09.2008 - 03.2010
Senior Marketing Officer (O2)
Wing Hang Credit Ltd.
09.2007 - 08.2008
Marketing Officer (O1)
Wing Hang Credit Ltd.
03.2006 - 08.2007
Master of Psychology -
The City University of Hong Kong & Sheffield Hallam University
Bachelor of Translation and Chinese -
The Hong Kong Polytechnic University
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