LEONA WU

Contributing column articles on Podcasting Industry worldwide, with the focus on the rising trend & ecology of the Chinese market.

• In charge of K11 Wechat official Account producing the original content, ranging from K11's artwork collections, private museum exhibition to events & mall seasonal promotions.
• Planning, executing and managing digital marketing campaigns among major social media platforms including Red(xiaohongshu), website, wc mini program, TikTok etc.
• Collaborated with external writers for better article flow and clarity, enhancing overall readability.
• Implemented SEO strategies within content to boost online visibility and audience engagement.
• Improved content quality by meticulously editing and proofreading articles before publication.

Designed and implemented a whole new website in need for university's admission purpose, maintained excellent performance on traffics & user feedbacks;

• Actively cooperated with different departments of HKU to produce 5+ kinds of digital marketing campaigns for mainland and international markets, including FB, Instagram, Wechat, Weibo, Youtube, Twitter and E-newsletter;
• Content development for program & promotional materials and data analysis for measurement of campaign performance;
• Assisted in brand managing, media engagement, media relations and press releases;
• Conducted research to prepare, gather and proof briefing materials, agendas and decks for executive-level meetings.

• Produced and validated customer-facing marketing content across multiple digital platforms (Wechat, Weibo, Instagram, Facebook etc.) with a focus on Food & Beverages, Travel, Lifestyle, Technology & Business.
• Maintaining a consistent brand tone of voice, personality and cultural relevance; Managed brand's Wechat Official Account (600k+ followers) and deliver production level articles (10k+ words) on a daily basis;
• Initiated & published multiple on-trend articles with 100k+ views based on hot topics like on-site interviews with major Silicon Valley companies, etc.