Lee Wai Mun Orson
Singapore,SG
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
Work History
Asst Sales & Education Manager
ESTEE LAUDER TRAVEL RETAILING, INC
01.2019 - Current
- Analyze performance of business in relation to sales objectives, sales trends, and competition.
- Analyze retail sales targets and performance of each door monthly and work out counter incentive for all SEA doors.
- Work with Area Sales & Operation Manager and Store Design Visual Merchandising team to plan and execute Newness, promotions, and in-store programs.
- Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters.
- Provides sales and marketing team with promotion report following campaign implementation, as well as competitor intelligence.
- Connect with BAs through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (such as how to service customers, how to upsell and cross sell, and how to increase productivity.) - Enhance customer experience and productivity of BAs by utilizing E-learning platforms, including brand-agnostic content.
- Built relationships with customers and community to establish long-term business growth.
- Retain positive relationships with retail partners.
- Maintain close contact with APCs and retail manager to monitor sales trends and traffic at each doors.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Ensure counters have sufficient stocks and GWP to support retail sales
- Continue to build good relationship with retailers and share with retailers latest strategy and makeup trend, best seller and up coming promotion
- Organize virtual makeup workshop for customers and artists to share latest makeup trends.
- Organize makeup show with retail artists in Changi Airport T3 and show customers tips and tricks with latest makeup trend.
- Providing social selling training for retail artists and ensuring they can sell live and engage with consumers.
- Manage private event over counter and support exclusive GWP and Value Sets using retailer's loyalty customer database
- As a result of my recognition, I was claim across entire APAC team on best practices in return to retail by vice president.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Organized promotional events and interacted with community to increase sales volume.
Chief Sales Executive
Kose (M) Sdn.Bhd
03.2014 - 12.2018
- Handling the account for Isetan, Parkson
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- To be responsible and to achieve set sales targets, prospects, recommending solutions
- Maintains relationships with clients by providing support, information and guidance.
- Identifies product improvements or new products by remaining current on industry trends, market activities and competitors.
- Prepare reports by collecting, analyzing and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- To work closely with Sales & Marketing manager in planning promotions, driving sales and ensure effective implementations and executions.
- Organize an outpost (Kose) promotion and meet 110% of target along with recruiting 20% of new customers at our concourse promotion at Mid Valley and KLCC.
- Target top spender customers and organized beauty workshop in Mandarin Oriental, as part of workshop, we provide exclusive beauty lessons as well as luxury facial treatments.
- Liaise with Citibank and propose workshop with their Citibank prestige card holders and offer luxury welcome package and deluxe gift and exclusive facial voucher done by beauty advisor at Decorte counter.
- Organize tea event, and deal with retailer for special voucher support and ensure to achieve sets target.
- On counter training with Counter manager on leadership skill and excellent customer service skills, and retail experience.
Key Account Executive
Luxasia (M) Sdn.Bhd
03.2012 - 03.2014
- Brand: Guerlain, Dr.Perricone, Hylexin, Talika, Glam Glow, Philosophy, Eve Lom & StriVectin
- Handling the account for Sephora, Isetan, Parkson, Sogo & Metro Jaya
- To execute sales and promotional activities
- To ensure target and sales are handled in a timely and accurate manner
- Work closely with buyer & store supervisors to secure promotion slots in order to execute sales for brand launches and mechanics supports for brands for achieving sales targets
- To ensure sales performance is achieving versus last year numbers and target for Wholesales & retails sales target
- Work closely with brand manager & buyer in order to help achieve sales by performance by brands and wholesales & retails sales planning & achievement
- To check each counter with updated merchandising and guidelines
- Achievement: -Manage to handle BA and discuss wholesales and retails sales
- Get to gain experience & knowledge in terms of execution and operation from different level
- Sell in all new products to ensure all stocks reach at counter/promotion area on time and weekly replenishment of regular stocks order
- Deal with Sephora buyer for promotion area and mechanic in order to increase number of sales and sets target for each brand
- Achieved excellent organizational and motivational skills
- Ensure the promotional expenses are utilized within agrees budget.
- Built and maintained strong client relationships to drive business growth.
Make Up Artist
Shiseido (M) Sdn.Bhd
03.2007 - 02.2012
- Doing follow up with each regular/new customer, -Handle paperwork (Such as daily, monthly and Inventory report).
- Achieve personal Sales target each Month
- Road Show promotion make up and magazine photo shoot.
- Provide 1 to 1 make up sections with customers and expand makeup sales.
- Demonstrated and explained use of different beauty products to educate customers.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
Beauty Consultant
Estee Lauder Cosmetics Pte.Ltd
03.2006 - 03.2007
- Doing follow up with each regular and new customers.
- Assisting Manager to handle paper work (Such as daily, monthly and Inventory reports.
- Promoted additional products and services to increase sales numbers and revenue with diverse selection.
- Identified client needs and recommended products based on preferences and requirements.
- Maintained counter and display areas for cleanliness and organization.
- Achieve personal target each month and increase counter sales by 15%.
- Recommended specific hair and beauty products to meet individual customer needs.
Fragrance Associate
Luxasia Pte.Ltd
06.2004 - 03.2006
- Handle Monthly/daily paperwork to manager each month.
- Control Inventory and achieve counter target every month.
- Demonstrated products to help customers make purchasing decisions on perfumes and fragrances.
- Engaged in friendly conversation with customer to better uncover individual needs.
Education
Diploma of Education - Digital Marketing
Kaplan University
Singapore01.2021
SPM - Secondary Education
S.M.K Poi Lam
Perak, Malaysia12.2000
Skills
- Team Management
- Decision-Making
- Public Speaking
- Multitasking
- Customer Service
- Microsoft Office
- Organizational Skills
- Analytical and Critical Thinking
Hobbies
Swimming, Gym, Jogging, Travel and Reading
Languages
Chinese & Dialects
Native language
English
Advanced
C1
Bahasa Melayu
Advanced
C1
Timeline
Asst Sales & Education Manager
ESTEE LAUDER TRAVEL RETAILING, INC
01.2019 - Current
Chief Sales Executive
Kose (M) Sdn.Bhd
03.2014 - 12.2018
Key Account Executive
Luxasia (M) Sdn.Bhd
03.2012 - 03.2014
Make Up Artist
Shiseido (M) Sdn.Bhd
03.2007 - 02.2012
Beauty Consultant
Estee Lauder Cosmetics Pte.Ltd
03.2006 - 03.2007
Fragrance Associate
Luxasia Pte.Ltd
06.2004 - 03.2006
Diploma of Education - Digital Marketing
Kaplan University
SPM - Secondary Education
S.M.K Poi Lam
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