Kelvin Lee
Sales And Marketing
Hong Kong
Summary
30 year experience in Sales and Marketing of semiconductor/passives industries in Asia Pacific Supervisory experience in driving sales and marketing to hit budgets, strategy setting, problem solving, and contingency plans making Excellent interpersonal, presentation and communication skills with extensive interaction with diverse group of management and staff from around the world Worked in Supplier and Distribution Channels including global and local companies
Overview
4
4
years of post-secondary education
28
28
years of professional experience
Work History
Senior Account Manager
Nexperia
Hong Kong
08.2018 - Current
- Create and drive strategic plans to drive Arrow Asia to gain market and in house share.
- Responsible for Arrow annual budget in Asia level.
- Acts as unique Nexperia window for Arrow Asia to drive Nexperia marketing, product group, operation team in global level, so to achieve maximum mutual profit and appropriate inventory allocation.
- Achievements:
- Generated 10% revenue growth in CY20 even under serious Covi-19 global pandemic.
- 50M in CY20 vs $45M in CY19.
- Improve Arrow customer base quality and reduce rely on trading business.
- Help built up pipelines on demand creation with Nexperia high dollar value products such as Mosfet and logic devices and GaN.
- Hugely enhance Nexperia share in key mass market customers such as GN Audio, Defond, BOE, Gentherm with 113% YoY POS growth in CY20.
Strategic Business Manager
Arrow Asia Pac
Hong Kong
02.2016 - 04.2018
- Create and drive strategic plans of TI products to gain market share with segments include:.
- Automotive.
- Industrial such as BMS, robotics, motor control, testing equipment.
- Cell phones, tablets.
- Smart Home.
- Responsible for new business (New customers and New devices).
- Acts as unique Asia Arrow channel with TI by interacting internal local marketing.
- Major Arrow representative and presenter in high level of global meeting with TI.
- Achievements.
- Generated new revenue of $10M in CY16, $15M in CY17, mainly power management.
- DWIN over 10 sockets in Consumer Robotics accounts in China ($2M).
- DWIN TI’s BQ series in Tier 2 mobile accounts in China replacing Fairchild ($2M).
- Helped TI exploring its MOSFET products in BMS and Automotive segments ($2M).
Regional Marketing Manager
Avnet Electronics
Hong Kong
09.2006 - 07.2015
- Analyzing data to maximize profit margin on.
- Defining appropriate products to promote.
- Setting resale on commodities and leverage with inventory and revenue.
- Set and drive to achieve Sales/Marketing budgets on revenue, GP$, Aging, and DWIN$.
- Define and execute strategies/program with internal and suppliers to hit targets.
- Drive Sales and Marketing teams for demand creations by product/market segments.
- Major representative and presenter for Asia and global meetings with suppliers.
- Achievements.
- Grow revenue from $55M to $100M (PI including SemiSouth SiC, Intersil, GSI, USC, Pulse).
- Sign and grow niche franchises and generate revenue from zero to $7M, GP: 30%.
Marketing Director
Keikong Electronics Ltd
07.2001 - 06.2006
- Set and drove to achieve Sales/Marketing budgets on revenue, GP$, Aging, and DWIN$ in China.
- Defined and executed strategies with internal and suppliers to hit targets.
- Signed new product lines to supplement major franchises National Semiconductor(NSC)/Atmel.
- Achievements.
- Achieved Best Marketing Awards honored by NSC in 2003.
- Grew NSC from $10M to $45M in 5 years, GP% from 8% to 13% (Demand Creations).
- Helped Keikong to be No.1 distributor of NSC for 4 consecutive years.
Marketing Executive
Philips Semiconductor
12.1998 - 08.2000
- Drove distributors to hit Marketing budgets on General Application discrete/Logics in China.
- Managed 4 distributors to hit budgets of demand creations on new products.
- Achievements.
- Grew distribution business from $18M to $35M in 2 years.
- Developed relationship and form partnership with major local and global distributors.
Assistant Sales Manager
Weikeng Electronics Ltd
03.1996 - 07.1998
- Worked with Internal Sales and Supplier Marketing to hit sales budgets of IBM and Microchip.
- Stationed in Shanghai (1997/98).
- Achievements.
- Help develop Shanghai office and explore markets in East China.
- Built relationship and business with key suppliers and customers: Changhong, IBM, etc.
Sales Executive
Daiwa Electronics Ltd
10.1994 - 05.1995
- Handled Audio segment and promoted transistors and Semi-fixed in South China.
Sales Executive
Advanced Electronics Ltd
11.1989 - 05.1994
- Handled commodities business with annual revenue $2M, GP: 50% Traveled extensively in China to visit customers.
Education
BBA - E-Commerce And Marketing
Curtin University of Technology
Australia 03.2000 - 06.2004
Basketball, Swimming, Hiking, Reading
I keep my hobbies for years on basketball, swimming, hiking, and reading
Timeline
Senior Account Manager
Nexperia
08.2018 - Current
Strategic Business Manager
Arrow Asia Pac
02.2016 - 04.2018
Regional Marketing Manager
Avnet Electronics
09.2006 - 07.2015
Marketing Director
Keikong Electronics Ltd
07.2001 - 06.2006
BBA - E-Commerce And Marketing
Curtin University of Technology
03.2000 - 06.2004
Marketing Executive
Philips Semiconductor
12.1998 - 08.2000
Assistant Sales Manager
Weikeng Electronics Ltd
03.1996 - 07.1998
Sales Executive
Daiwa Electronics Ltd
10.1994 - 05.1995
Sales Executive
Advanced Electronics Ltd
11.1989 - 05.1994
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