Lee Shu Wing Gibson
Sales & Marketing
Summary
Experienced Sales and Marketing Leader with 15+ years in paint, stationery, and paper industries. Skilled in team leadership, trade promotions, and new market development across Hong Kong and Macau. Proven success in driving sales growth, managing dealer networks, and launching new products.
Overview
22
22
years of professional experience
7
7
Languages
Work History
Sales Supervisor
Nippon Paint (HK) Company Ltd
04.2022 - Current
- Leading the Dealer Sales Team to achieve the Sales Target and maintain shop management.
- Leading the Sales Team handle over 70 Paint shop and over 300 hard wear shop to maintain the shop display, included the product display and Marketing materials.
- Planning the Trade Promotion.
- Planning the new product launch. Its total 10 new products launch in 2023
- Work with marketing team to assist the marketing activity
- Nippon Paint is the largest paint manufacturer in Asia, spanning over a century of history. It is owned by the Nipsea Group in Singapore. Nippon Paint is one of famous brand in Hong Kong
Sales Manager (Hong Kong & Macau)
Advance Stationery Co. Ltd
10.2020 - 04.2022
- Leading the user team to achieve the Sales target.
- Handle the Tender Customer.
- Planning and executing marketing activities
- New customer development e.g. Air China, Tai Hung Fai Group.
- Increase 30% Sales Amount on 2021
- Advance Stationery is a SME in which provide the office stationery for the Government, School and SEMs.
Sales Supervisor
Burotech Ltd
08.2018 - 09.2020
- Leading the user team to archive the Sales target.
- Handle the Key account and tender to increase 5% sales amount compare with Jan to Apr of 2019
- Planning and executing the sales promotion
- New product development.
- Burotech is one of the subsidiary under the listed Samson Paper Holdings Ltd (HKEX0731). It is one of the biggest paper trading company in Hong Kong, actively involved in distribution of renowned paper brands including Double A and Paperline.
Sales and Marketing Manager
Tung Fong Stationery Co.
02.2017 - 07.2018
- Managing all matters of the company including recruitment, accounting, marketing, operation, etc.
- Planning and executing marketing activities
- Developing and maintaining new website
- Dealing with different vendors and customers
- Restructuring product mix
- Increase 10% total sales amount in 2017
- Tung Fong Stationery Co. is an office supply company which is on the HK Government Purchasing list. Tung Fong Stationery Co. also targets the School, hospital and SMEs with fully office equipment and stationery.
Senior Sales Executive
Gold East Trading (Hong Kong) Ltd.
05.2016 - 01.2017
- Assisted the Indonesia mill develop the HK PPC (photo copy paper) market.
- Achieving monthly target 1500tons included tender order.
- Managing existing accounts in Hong Kong and develop the Macau market.
- Working with distributor and follow up the shipment.
- Frequent visits to customer in order to maintain close relationships and discover prospective resellers
- Dealing with mill to get the marketing budget and Assist the marketing activity
- Gold East Trading (Hong Kong) Ltd. is the brand office of APP Group; Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. The APP Group of companies is one of the world’s largest vertically integrated pulp and paper companies, with an annual combined pulp, paper, and converting products capacity of over 18 million tons.
Senior Sales & Marketing Executive
Never Second Co Ltd
02.2015 - 03.2016
- Managing the chain-store account such as Eslite & Log-On and hold some marketing activity in this channel
- Tombow Showcase in Eslite TST Store
- Tombow x Eslite x Zentangle Workshop
- Tombow “Back To School” Promotion in Log-On
- Tombow x Metro Book Store “Tombow Show Case” in Elements
- Developing new market and executing channel promotion to increase the sales volume
- Drawing up the new channel sales promotion to the existing account to increase the sales volume
- Never Second Co Ltd (NS) is the official dealer of Tombow and Panfix, and being the leader of stationery wholesaler in HK.
Channel Development Executive
Double A International (Hong Kong) Ltd
05.2014 - 01.2015
- Executing channel promotion programs effectively to achieve monthly individual target of approx.165 tons DA paper via regular contact with 190 HK corporate resellers and dealers, whom contributed 25% to annual turnover
- Frequent visits to designated areas to maintain close customer relationships and discover prospective resellers
- Developing channels for new paper ranges. According to HQ’s global campaign - “Double A Copy Centre Membership Scheme”, successfully switched 20 outlets to join this program which make up more than 40% of the total outlets under my responsible areas
- Double A Copy Centre Membership in HK:
- Heavy role in launching campaign of brand new DA laser toner, which included:
- Negotiate and engage one of the HK top five corporate resellers to become strategic partners, co-organized ATL campaign in Jul 2014 to boost product awareness and sales volume
- Tailor-made incentive plans to secure steady sales demand during launching period
- Joint call with reseller’s representatives to large corporate end users to present unique product features and technological advantages including Hong Thai Travel Service
- Actively collect market dynamics of paper and other products, recommend program modifications to management and marketing department to enhance program efficiency and attractiveness
- Double A is a well-known global brand producing premium copy paper, and extending new products like laser printer toner and notepad, with the aim of providing comprehensive office supplies.
Sales Executive
Burotech Ltd
08.2012 - 09.2013
- Built close relationships with over 100 dealers such as stationary stores, corporate resellers, office supply companies and copy centers
- Promoted different products according to company requirements, always able to achieve over 110% of monthly sales target
- Enhanced brand awareness by arranging different POSM in various stationary stores across HK (without utilizing extra funding)
- Burotech is one of the subsidiary under the listed Samson Paper Holdings Ltd (HKEX0731). It is one of the biggest paper trading company in Hong Kong, actively involved in distribution of renowned paper brands including Double A and Paperline.
Warehouse Clerk
Atlantic Components Ltd
05.2004 - 06.2006
- Maintaining warehouse operation
- Arranging delivery and goods receipt
- Atlantic Components Ltd. is one of the Samsung electronic components key distributors in Hong Kong
Education
Higher Diploma - Business (Marketing)
Hong Kong College of Technology
01-2012
Diploma - Marketing and Advertising
Hong Kong College of Technology
01-2009
Certificate - Hotel Business
Caritas Bianchi College of Careers
01-2008
HKCEE - F.5
Maria College (Tai Po)
01-2003
F.4 - undefined
Ling Liang Church M H Lau Secondary School
01-2002
F.1 – F.3 - undefined
Confucian Ho Kwok Pui Chun College
01-2001
Skills
Goals and performance
Problem-solving
Sales team assistance
Channel management
Sales reporting
Goal setting
Sales analysis
Extra-Curricular activities & competition
09/2005-Present: Arise Handball Club, Captain, Champion of Division B 2011-2012 08/2011: HKCCF2011 Young Enterprise Competition, Team Member, Champion 01/2010-12/2010: Business Society of HKCT, General Administration 01/2009-12/2009: Business Society of HKCT, Recreation Secretary 09/2005-Present: Arise Handball Club, Captain, Champion of Division B 2011-2012 08/2011: HKCCF2011 Young Enterprise Competition, Team Member, Champion 01/2010-12/2010: Business Society of HKCT, General Administration 01/2009-12/2009: Business Society of HKCT, Recreation Secretary
Timeline
Sales Supervisor
Nippon Paint (HK) Company Ltd
04.2022 - Current
Sales Manager (Hong Kong & Macau)
Advance Stationery Co. Ltd
10.2020 - 04.2022
Sales Supervisor
Burotech Ltd
08.2018 - 09.2020
Sales and Marketing Manager
Tung Fong Stationery Co.
02.2017 - 07.2018
Senior Sales Executive
Gold East Trading (Hong Kong) Ltd.
05.2016 - 01.2017
Senior Sales & Marketing Executive
Never Second Co Ltd
02.2015 - 03.2016
Channel Development Executive
Double A International (Hong Kong) Ltd
05.2014 - 01.2015
Sales Executive
Burotech Ltd
08.2012 - 09.2013
Warehouse Clerk
Atlantic Components Ltd
05.2004 - 06.2006
Diploma - Marketing and Advertising
Hong Kong College of Technology
Certificate - Hotel Business
Caritas Bianchi College of Careers
HKCEE - F.5
Maria College (Tai Po)
F.4 - undefined
Ling Liang Church M H Lau Secondary School
F.1 – F.3 - undefined
Confucian Ho Kwok Pui Chun College
Higher Diploma - Business (Marketing)
Hong Kong College of Technology
Availability and Expected Salary
- Availability: One Month Notice
- Expected Salary: $38,000 per month