Larry LEWEI He
Summary
Dynamic trilingual communications and research strategist with extensive expertise in China-global markets, adept at crafting strategic narratives and executing data-driven campaigns. Over four years of experience in social media marketing, investigative journalism, and policy-informing research, with a proven ability to achieve a reach of over 48 million while enhancing engagement by 20%. Demonstrated success in managing multi-platform campaigns for government agencies, producing award-winning investigative documentaries, and contributing to field studies that have shaped national policy decisions. Specialization in translating complex policy and technology narratives into compelling content that resonates with diverse audiences.
Overview
2
2
years of professional experience
Work History
Social Media & Content Strategy Intern
ByteDance
Beijing, China
07.2024 - 09.2024
- Formulated and implemented content strategies to enhance visibility of 10+ government official Tiktok accounts for policy messaging across digital platforms.
- Managed and expanded 'North Tridling Positive Energy' TikTok account by over 1,100 followers in three weeks by implementing a data-driven content strategy.
- Enhanced engagement rate by 20% across six WeChat articles through strategic audience behavior analysis and optimized posting schedule.
Field Research & Data Storytelling Specialist
People's Daily
Hubei, China
07.2023 - 08.2023
- Executed comprehensive field research across 11 communities, utilizing stakeholder interviews and quantitative surveys.
- Identified key trends within datasets to support national strategic decisions in community development programs.
- Transformed field data into compelling narratives for front-page publication, reaching 68K+ national readership.
Multimedia Journalist & Storytelling Producer
Hunan Daily
Hunan, China
08.2022 - 09.2022
- Produced a national campaign episode reaching 48M+ audiences, with 100K+ viral views in 24 hours.
- Delivered full‑cycle content production across video, on‑camera reporting, field research (500+ min footage), and writing.
- Project recognized by central authorities as a benchmark in purpose-driven storytelling.
International Journalist
Xinhua News Agency
Beijing, China
08.2023 - 09.2023
- Developed detailed English-language report on Gen Z cultural consumption, disseminated through Xinhua's network spanning over 100 countries.
- Created over 10 cross-cultural pieces focused on international developments for diverse global audiences.
Multimedia Journalist
Southern Metropolis Daily
Guangzhou, China
11.2023 - 03.2024
- Authored investigative portfolio reaching 70K+ cumulative readers, including first-ever Chinese investigation into Sora AI course fraud to drive coordinated regulatory responses across platforms.
- Produced award-winning coverage of Greater Bay Area cultural commentary (Second Prize, 34th China News Awards)
Education
MA - Global Communication
The Chinese University of Hong Kong
Hong Kong07-2026
BA - Persian Language & Literature with Minor in International Journalism
Beijing Foreign Studies University
Beijing, China07-2025
Skills
- Data analytics: Google Analysis, SPSS, Excel
- Proficient in Microsoft Office and Google Workspace
- Community engagement
- Video production
- Content strategy & creation
- Client interaction
- Data collection
- Social media marketing expertise
LANGUAGES
Mandarin (Native)
English (Fluent)
Persian (Fluent)
Cantonese (Professional)
Timeline
Social Media & Content Strategy Intern
ByteDance
07.2024 - 09.2024
Multimedia Journalist
Southern Metropolis Daily
11.2023 - 03.2024
International Journalist
Xinhua News Agency
08.2023 - 09.2023
Field Research & Data Storytelling Specialist
People's Daily
07.2023 - 08.2023
Multimedia Journalist & Storytelling Producer
Hunan Daily
08.2022 - 09.2022
BA - Persian Language & Literature with Minor in International Journalism
Beijing Foreign Studies University
MA - Global Communication
The Chinese University of Hong Kong
CORE COMPETENCIES
- Social Media Marketing: multi-platform content creation, distribution, performance analysis for [ByteDance, Hunan Daily...]
- Investigative Journalism: interviews, research, long-form storytelling, multi-lingual reporting for [Southern Metropolis Daily, Xinhua]
- Policy-Informing Research: field studies and impact evaluation for [People's Daily, community development programmes]
- Integrated Campaign Strategy & Execution (ROPE framework, KPI analytics, ROI modeling)
- Audience Research & Data Analysis (mixed-methods surveys, basic statistical analysis)
- Multi-Platform Content Production (Scriptwriting, on-camera hosting, video editing, photography, basic graphics)
- Cross-Cultural & Multilingual Communication & content adaptation (Bilingual Chinese-English storytelling; Chinese–Persian localization and cultural adaptation)
- Media Relations & Stakeholder Engagement