Larry Lau

Spearhead strategic brand revitalization initiatives across Hong Kong, Macau and Southern China, focusing on repositioning market presence, reclaiming competitive share, and cultivating high-impact partnerships with newly onboarded distributors to drive sustainable growth. (Strategic launch of a flagship showroom in Hong Kong during Q1 2025, reinforcing our premium market presence and elevating customer engagement through immersive brand experiences.)

Scope of work
• Lead distributor network development by sourcing and evaluating partners aligned with brand strategy.
• Assess strategic partnerships to align brand values with distributor capabilities (pros/cons analysis).
• Conduct data-driven analysis of annual distributor performance to identify growth opportunities.
• Deliver real-time, high-efficiency support to drive revenue and market share goals.
• Implement performance-driven accountability frameworks to maintain KPIs and foster continuous improvement.
• Collaborate on growth strategies to maximize ROI and market penetration.

Extended my role from managing HK Interior Designer community to regional business management in Hong Kong, Taiwan, Japan and Korea. Report to APAC Director. (Reaching 3.5M EURO OE in 2023, project & retail)

• Oversee a small team in HK included a technician and a A&D Key Account Manager

• Design and set up showroom along with HQ and local dealers

• Initiate Brand Building activities by cooperating with local dealers

• Enhance and maintain the rapport of key dealers in all four cities by regular visits to showrooms and meetings with top management

• Frequent visit to key developers and designers for examples SHK and Wheelock properties, HBA and Steve Leung design.

• Reaching regional sales operational objectives by implementing a cross regional growth strategy, preparing and completing action plans, resolving problems, identifying trends, determining regional sales system improvements, and carry out sales effectiveness

• Fulfilling sales and organization mission by conducting regular sales calls and monthly business visits with appointed local business partner’s key members.

• Implementing push factors to the business partners, prepares business plans, budget, project forecast & sales report.

• Liaised and constructs sales related agreements with business partners and distributors

• Maintaining rapport with key customers and identifying new business opportunities

• Ensures business partners are well trained with brand and products knowledge

Acting role as brand ambassador to manage designers key accounts in HK and be as the bridge of communication within the regions. Report to APAC Director.

• Providing products presentation and liaised with international designer for project specification works

• Build and maintain a harmonious relationship with designers

• Ensures local dealer received quick and precise feedback on specification and assists

• Cooperate with regional sales managers regarding market analysis, specification works and project updates in weekly basis

Acting role as project consultant focusing on worldwide projects, Report to Director of Sales (Global Project):

• Providing products presentation and liaised with international designer for project specification works

• Build and maintain a harmonious relationship with designers

• Link up local designers with overseas sales manager for specifications

• Participate in multiple exhibitions in worldwide including Hi-Design, Shanghai Kitchen & Bath and ISH in Frankfurt.

• Demonstrate brand value by giving regular factory visit for VIP designers

Working under Sales Manager to perform as member of A&D sales, Report to Sales Manager:

• Focusing on Hong Kong & Macau projects

• Build and maintain rapport with local designers

• Supervise the complete process of sales and logistic

• Completed iconic projects included Morpheus, City Of Dreams

• Received superior sales performance award in 2017 for outperformed in sales.

• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.

Performing PR and Sales role, report to Sales Manager:

• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Kept detailed records of daily activities through online customer database.

• Recorded accurate and efficient records in customer database.

• Developed and maintained strong working relationships with professionals within assigned territory.

• Built relationships with customers and community to promote long term business growth.