Kylie Shek

- Plan, track and manage social media platforms (Facebook, Instagram, Youtube etc.).
- Formulate marketing strategy, develop content plan together with copywriting, create ad placement.
- Communicate with clients on retainer and standalone projects.
- Work closely with the team on developing creative concepts and campaign ideas.
- Prepare marketing data and reports.
- Involve in pitching and proposal preparation.
- Coordinate social media production (e.g. video & photo-shooting).

- Plan and execute the marketing strategy to build the brand awareness and drive traffic.
- Collaborate with account servicing teams to plan and develop Facebook and other social platforms content & style.
- Supervise and instruct daily routine work of creative team on contents (both design & copywriting).
- Stay-up-to-date and generate ideas to draw FB’s fans awareness.
- Pitch and outreach potential clients on retainer bases and standalone projects.
- Collaborate with celebrities, KOLs and the media pages within the industry.
- Manage and develop the content of online magazine (grab.hk and cocktailgirl.hk).

- Work with marketing team & design team on concept development for publicity campaigns and collaterals.
- Manage both above-the-line and below-the-line copywriting (print and online).
- Organize events by collaborating with different departments for the events.
- Proofread, summarize and edit articles on daily basis and in timely manner.
- Create promotional articles with Ming Pao’s style base on clients’ press release and materials.
- Write voice over script for video that provided on Ming Pao’s platform.
- Supervise the junior copywriter.

- Co-ordinate with designers and marketing department on creating advertisements.
- Write descriptions, slogans for the beauty products and services.
- Edit, write and proofread articles for Zi Magazine.

- Discover different types of topic for writing feature.
- Co-ordinate with the clients on writing advertorial.
- Arrange interviews with local and overseas interviewees.
- Take photos for selected products in order to introduce them to the readers.

- Responsible for writing, translating (from English to Chinese) and proofreading the articles.
- To liaise with the printing house.
- Co-ordinate with local contributors and writers on projects.