Kitty Wong Yau Ki
Flat B, 11/F, T3, Caribbean Coast, Tung Chung, Lantau, Hong Kong
Summary
Accomplished Marketing Manager with extensive experience in leading commercial initiatives across diverse industries, including digital solutions and luxury sectors. Proven track record in developing and implementing strategies that drive business growth and enhance brand visibility. Expertise in managing cross-functional teams to execute impactful marketing campaigns and partnerships with key stakeholders.
Overview
18
18
years of professional experience
Work History
Marketing Manager
Global Logistics System (HK) Co., Ltd.
09.2022 - Current
- Works closely with the CEO and management team in a global air cargo digital solutions provider to develop and implement the company's commercial strategy, which includes planning the yearly calendar for sales and marketing initiatives.
- Supervises the marketing executive, and leads cross-functional teams in designing, implementing, and executing online and offline marketing campaigns that drive business growth.
- Creates and optimises content for multiple digital channels, including the company's website, social media, media features, webinars, workshops, email marketing and presentations, to effectively engage air cargo stakeholders in key regions.
- Developed and implemented performance metrics to monitor the effectiveness of digital marketing deliverables. This involved aggregating and analysing data from various digital channels.
- Conceptualised and planned the integration of generative AI videos with a strategic goal to enhance commercial and operational initiatives in 2025 and 2026.
- Partners with the business development team to develop commercial programmes supporting key airline accounts expansion, and facilitate market rollouts of product releases through workshops, pilot programmes, surveys and promotions.
- · Builds and maintains strategic partnerships with key stakeholders air cargo, such as Hong Kong International Airport, IATA, HAFFA, major carriers such as Cathay and China Southern Airlines, freight forwarders such as Sinotrans and Dimerco, and other digital solution providers.
- Leads the implementation of the GLS Vision program by establishing the company's Vision, Purpose and Core Values and designing initiatives for staff's familiarization and engagement.
- Spearheads the annual customer satisfaction survey and translates gained customers' insights into subsequent follow-up processes with relevant teams to facilitate enhancements on products or services.
- Participated as the key marketing window in industry events, sponsorship programmes, customer visits, and the moderator in online sessions or workshops.
Contract Marketer
Various Companies
07.2019 - 09.2022
- Identified and developed accounts to grow business portfolio as a marketing service provider.
- Delivered marketing solutions for companies across both B2B and B2C sectors, including Avenue of Stars, K11 Musea, SGS Hong Kong.
- Demonstrated ability to negotiate contracts with clients while effectively managing lean budgets.
Marketing Manager / Senior Marketing Manager
GDC Technology Limited
03.2016 - 07.2019
- Acted as the head of marketing, overseeing marketing functions within a cinema technology provider with global presence.
- Collaborated with senior management to devise group-level commercial strategies and formulate annual corporate marketing plans that that drove business growth.
- Led marketing team across 3 regional offices: Hong Kong, Shenzhen, Beijing, to coordinate with internal parties, cinema circuits, technology partners fostering cross-functional collaborations in marketing programmes.
- Orchestrated key co-marketing events in collaboration with global business partners including the launch of the world's first cinema LED screen by Samsung and the global roll-out of DTS:X immersive audio technology
- Planned and implemented annual business reviews and training in Las Vegas to enhance team performance and alignment.
Marketing Manager / Brand Manager
DKSH Hong Kong Limited-Luxury and Lifestyle
01.2013 - 01.2016
- Responsible for brand management initiatives of luxury watch brands under the APAC headquarters of a Swiss-based consumer products distributor.
- Acted as the brand representative in APAC and Greater China and oversaw brand management functions such as communications, account development, advertising and promotions, POS activation, trade marketing, P&L management, etc.
- Responsible for media relations activities for all brands including media buying, press tours and interviews
- Facilitated co-branding programs with partners of other industries such as The Langham Hong Kong and Infiniti
Marketing Manager
Aurostyle Limited-International Division, Christian Bernard Group
06.2010 - 12.2012
- Company Overview: a French diamond and precious stones jewellery group
- Oversaw marketing activities in the regional office
- A French diamond and precious stones jewellery group
Marketing Manager
Waddy Jewellery Group Limited
06.2007 - 06.2010
- Company Overview: a fine diamond jewellery manufacturer
- Oversaw marketing activities and the development of marketing tools
- A fine diamond jewellery manufacturer
Education
Master of Science - Marketing Management
The Hong Kong Polytechnic University
Hong Kong01-2004
Bachelor of Arts - East Asian Studies
University of Toronto
Toronto, Canada01-2000
Skills
Strategic thinker
Integrated marketing
Marketing plan development
Campaign management
Stakeholder management
Proactive self-starter
Team-orientated mentality
Other Experience
Aurostyle Limited-International Division, Christian Bernard Group - Marketing Manager
Hong Kong
06/2010 - 12/2012
Waddy Jewellery Group Limited - Marketing Manager
Hong Kong
06/2007 - 06/2010
Timeline
Marketing Manager
Global Logistics System (HK) Co., Ltd.
09.2022 - Current
Contract Marketer
Various Companies
07.2019 - 09.2022
Marketing Manager / Senior Marketing Manager
GDC Technology Limited
03.2016 - 07.2019
Marketing Manager / Brand Manager
DKSH Hong Kong Limited-Luxury and Lifestyle
01.2013 - 01.2016
Marketing Manager
Aurostyle Limited-International Division, Christian Bernard Group
06.2010 - 12.2012
Marketing Manager
Waddy Jewellery Group Limited
06.2007 - 06.2010
Master of Science - Marketing Management
The Hong Kong Polytechnic University
Bachelor of Arts - East Asian Studies
University of Toronto
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