Kitty Shum

Kitty was leading Global Consumer Communications team from China since 2010. She led a team of specialists across North America, Europe and Asia region delivering consumer care services for all P&G brands. Before she was broadening to Global Consumer Communications, she has been with Greater China External Relations function from 2000. During that time, she led numerous Brand Building PR programs across the Hair Care, Personal Cleansing, Feminine Protection and Male Grooming categories. Under her leadership, the Hair Care portfolio has consistently maintained top share of voice and have consistently been the most awarded brands by leading media. She also pioneered leveraging Beauty and Grooming scale as the leader for the first pan-Asia beauty event in China. Prior to her move to External Relations, Kitty spent 9 years in the Customer Business Development organization with assignments covering both Hong Kong and Taiwan, and managing both customer teams, Marketing Strategies and Planning (MS&P).