KITTY KWAN

• Supervise and leading account-wide planning workflows and quality assurance standards to guarantee strategic delivery and campaign effectiveness across cross-functional account teams (local and regional)
• Direct end-to-end integrated media strategies, campaign frameworks, and SOW budgets for flagship regional and local accounts across over 20+ markets
• Partner closely with senior agency leadership on new business development and strategic pitches, expanding account profitability, driving client retention, and introducing high-margin digital service offerings across the agency portfolio

Client Portfolio: Hong Kong Tourism Board, Hong Kong Disneyland (International Markets), Ferrero Rocher, HKTVMall, The Garden, Asahi Hong Kong, World Vision Hong Kong

• Orchestrated multi-account campaign operations and expanded client scope of work revenue by integrating advanced digital, audience research, and content activation solutions
• Line-managed mid-level planning teams and streamlined internal agency workflows to ensure consistent overachievement of campaign KPIs

Client Portfolio: Hong Kong Tourism Board, livibank, One Degree, Asahi Hong Kong, Harry Winston, Café de Coral, World Vision Hong Kong

• Contributed strategic media planning frameworks, competitive insights, and channel storyboards for major new business agency pitches
• Formulated high-impact client media proposals and coordinated account management, planning, and creative teams to establish streamlined workflow execution for complex campaign setups

Client Portfolio: CLP Power Hong Kong, Café de Coral, IKEA Hong Kong, frieslandcampina, Miele, World Vision Hong Kong

• Co-led tactical pitch proposals and media recommendations
• Translated brand briefs into detailed channel touchpoint maps, campaign flowcharts, and high-impact client presentation decks

Client Portfolio: AS Watson Group, IKEA Hong Kong, FrieslandCampina, Miele, World Vision Hong Kong

• Orchestrated cross-functional execution between media planning, programmatic buying, and ad-operations teams for multi-market accounts
• Oversaw daily campaign flighting, media vendor negotiations, and client budget tracking

Client Portfolio: Melco Resorts & Entertainment, Bayer Hong Kong, Jetstar

• Spearheaded media strategy covering offline, digital, social, and ground activations for flagship campaigns
• Partnered with creative agencies to align media implementation seamlessly with overarching brand creative concepts

Client Portfolio: McDonald's

• Developed custom media recommendations from scratch for key accounts
• Utilized syndicate research tools and digital analytics platforms to optimize target audience profiling and channel selection strategy

Client Portfolio: China Mobile Hong Kong, Tiffany & Co., Salvatore Ferragamo, Philips, Nivea & Elastoplast

• Supporting on developing media recommendation and executed campaign setups, material specifications collection, and publisher placement scheduling
• Maintained post-buy tracking, competitive media monitoring, and administrative billing reconciliations to ensure smooth operational compliance

Client Portfolio: Tiffany & Co., Coach, Salvatore Ferragamo, Philips, Nivea & Elastoplast