KIN JUN LAU
Summary
As an ambitious, hardworking, passionate and experienced designing professional, I seek to contribute my skills and design aesthetic to assist in creating stylish, saleable fashions. I would like to utilize my experience and knowledge in the field of fashion designing and further develop my talents within the industry.
Overview
26
26
years of professional experience
Work History
Design Manager
Evisu Group Limited
11.2020 - Current
- Led creative strategy development across diverse projects, enhancing brand identity and market presence.
- Responsible for the whole collection development from trend analysis, product concept, theme, graphic direction, sketch creation, design of marketable collections to completion of specification for fitting and production.
- Research and analyze market trends and commercial needs by keeping a consistent brand image.
- Responsible for material and supplier sourcing and selection during development process.
- Manage and monitor the whole design team design progress to ensure all tasks are done effectively & efficiently.
- Work closely with management and buying team on sales meeting and work on next season product design direction together.
- Working closely with merchandising team for all the sampling, costing, and quality control.
- Work on color range and mix & match of the collection for buying meeting.
- Responsible for regular fashion show preparation.
- Liaise with photographers and art director on visual concept, seasonal catalogues, advertising and celebrity’s images.
- Create product training, visual presentation pack with accurate trend knowledge and product information to store sales teams in a timely manner to maximize sales opportunities and support their communication with customers.
- Keep abreast of competitive landscape (US/JP/HK included).
- Mentored junior designers, providing guidance on best practices and professional growth within the team.
Freelance Creative Director
Initial Fashion, Amy Logic
02.2019 - 03.2020
Senior Designer
Common Gender
09.2017 - 02.2019
Chief Designer
INITIAL FASHION LTD
10.2010 - 08.2017
- Company Overview: (200+ Retail stores Plus Online Stores, HK + CN Markets)
- Responsible for the whole collection development from trend analysis, product concept, theme board, sketch creation, design of marketable collections to completion of specification for fitting and production.
- Research and analyze market trends and commercial needs by keeping a consistent brand image.
- Responsible for material and supplier sourcing and selection during development process.
- Manage and monitor the whole design team design progress to ensure all tasks are done effectively & efficiently.
- Work closely with management and buying team on sales meeting and work on next season product design direction together.
- Working closely with merchandising team for all the sampling, costing, and quality control.
- Work on color range and mix & match of the collection for buying meeting.
- Responsible for regular fashion show preparation.
- Liaise with photographers and art director on visual concept, seasonal catalogues, advertising and celebrity’s images.
- Create product training, visual presentation pack with accurate trend knowledge and product information to store sales teams in a timely manner to maximize sales opportunities and support their communication with customers.
- Keep abreast of competitive landscape (EU/HK included).
- Website : http://www.initialfashion.com/en/
- Instagram: https://www.instagram.com/initialfashion/?hl=en (Womenswear)
- Https://www.instagram.com/initialgentleman/?hl=en (Menswear)
- Director for Menswear & Womenswear ,Shoes & Accessories
Buyer and Shop manager
Medium Rare (HK Legendary Selected Shop)
01.2000 - 04.2005
- Leading Hong Kong retail store
Education
Bachelor of Arts - Fashion Design Technology-Womenswear
University of the Arts London
07.2010
Secondary education - undefined
HKRSS
07.1997
Skills
- Adobe Illustrator
- Photoshop
- Microsoft Office
- Styling ( Mix & Match)
LAUGUAGE
Fluent Cantonese, Mandarin & English
Additional Studies
October 2007 to July 2010 - University of the Arts London
HOBBY
-Music listening (from classical music to hip hop)
-Watching movies
-Visiting Museum or Art gallery
-Reading
-Playing basketball
-Skateboarding
-Jogging
-Studies
Timeline
Design Manager
Evisu Group Limited
11.2020 - Current
Freelance Creative Director
Initial Fashion, Amy Logic
02.2019 - 03.2020
Senior Designer
Common Gender
09.2017 - 02.2019
Chief Designer
INITIAL FASHION LTD
10.2010 - 08.2017
Buyer and Shop manager
Medium Rare (HK Legendary Selected Shop)
01.2000 - 04.2005
Secondary education - undefined
HKRSS
Bachelor of Arts - Fashion Design Technology-Womenswear
University of the Arts London
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