Hi, I’m
Kim Hue
Senior Marketing Manager
Summary
Dynamic Marketing and Communications Specialist with over 17 years of experience in B2B and B2C markets. Proven track record in developing and executing comprehensive marketing communication strategies and effective Go-To-Market plans that enhance brand visibility, drive sales and customer engagement.
Versatile Marketers specializing in Marketing Communications and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information.
Overview
19
years of professional experience
3
years of post-secondary education
4
Languages
Work History
SmarTone
Senior Manager, Marketing and Corp Comm
11.2023 - Current
Job overview
- Spearheading comprehensive integrated marketing campaigns encompassing both online and offline promotional activities
- Proficient in crafting compelling messaging strategies that resonate across diverse channels, such as retail displays and end-to-end funnel marketing
- Direct the development of compelling messaging across all communication platforms, including advertising, product websites, in-store materials, and point-of-sale communications, to strengthen brand presence and customer loyalty
- Lead and execute comprehensive online and offline promotional initiatives to drive subscriptions for mobile plans, handset selling, home 5G broadband, and value-added services (VAS), significantly enhancing customer engagement and revenue growth
- Collaborate with internal stakeholders to optimize marketing program execution, ensuring that all communication strategies align with overarching business objectives and brand vision
- Cultivate strong relationships with creative and media agencies to ensure effective execution of integrated marketing campaigns that resonate with target audiences
- Manage the marketing budget with a focus on maximizing ROI and driving sustainable business growth through strategic resource allocation
Now TV
Assistant Vice President, Marketing
09.2019 - 10.2023
Job overview
- Oversaw the Now TV brand for entertainment and sports, promoting content and viewership across 100+ channels through social media, influencer marketing, and SEM/SEO
- Drove lead generation and marketed major events like EURO 2020 and the World Cup 2022 to achieve company goals
- Collaborated with international content providers such as HBO, Discovery, and BBC, as well as sports leagues like the Premier League and La Liga, to enhance marketing initiatives and promote localized content
- Developed strategic plans to engage customers and improve their experience during service activation and viewing
HKBN
Co-owner & Senior Manager, Marcom
01.2018 - 08.2019
Job overview
- Marcom Lead
- Managed a team of marcom professionals in planning and executing integrated communication campaigns for corporate branding, product promotion, and new product launches, specializing in ATL promotion (print ad/TVC/OOH), social media strategy, online marketing and BTL communications to drive sales and achieve business objectives
- Played a key role in the award-winning HomeTel campaign and led Hong Kong's largest YouTube live stream of the Rex Tso mega-fight in 2017, later featured in 'Think with Google' as case study
- Collaborated with cross-functional teams, creative and media agencies to ensure alignment on marketing strategies and campaign execution
- Developed people through coaching and empowered the team to achieve common goals
HKBN
Co-owner & Manager, Marcom
03.2014 - 12.2017
Job overview
- Managed a team of marcom professionals, overseeing the planning and execution of integrated communication campaigns for corporate branding, product promotion, and new product launches
- Developed strategies to generate new business prospects and leads through various campaigns and initiatives
- Managed marketing budgets for different initiatives, ensuring optimal allocation of resources
PCCW
Marketing Manager
08.2012 - 03.2014
Job overview
- Led a team in promoting service subscriptions and activating value-added features, including cloud storage, antivirus, home wireless, NETVIGATOR email, and PCCW Wi-Fi
- Conducted market research to identify current demands and trends, providing actionable insights to inform strategy
- Recommended improvements to UI/UX, contributing to customer activation and retention efforts
PCCW
Assistant Marketing Manager
02.2010 - 08.2012
Job overview
- Developed high-impact communication materials to enhance sales effectiveness and collaborated with the sales team in strategic meetings to facilitate successful deal closures
- Identified and engaged potential partners, formulating business plans to drive project revenue and align with overarching company goals
- Led initiatives to empower the commercial sales team in achieving mobile plan acquisition targets through effective training and support
PCCW
Marketing Executive, Commercial Group
08.2006 - 01.2010
Job overview
- Assisted in developing and implementing marketing strategies and communication plans
- Coordinated with various departments to ensure seamless execution of marketing initiatives
- Monitored and analyzed market trends to inform campaign development and adjustment
Education
The Hong Kong Polytechnic University
B.A from Marketing
01.2003 - 01.2006
University Overview
- First Hon Degree
Columbia Business School
Executive education from Digital Marketing - Customer Engagement, Social Media, Planning and Analytics
University Overview
An advanced program focusing on digital marketing strategies, customer engagement techniques, social media utilization, and analytics for improved marketing effectiveness.
Skills
Marketing Communications
Brand Management
Digital Marketing
Social Media Strategy
Content Marketing
SEO/SEM
Customer Engagement
Strategic planning
Market analysis
Budget administration
Team leadership
Problem-solving
Timeline
Senior Manager, Marketing and Corp Comm
SmarTone
11.2023 - Current
Assistant Vice President, Marketing
Now TV
09.2019 - 10.2023
Co-owner & Senior Manager, Marcom
HKBN
01.2018 - 08.2019
Co-owner & Manager, Marcom
HKBN
03.2014 - 12.2017
Marketing Manager
PCCW
08.2012 - 03.2014
Assistant Marketing Manager
PCCW
02.2010 - 08.2012
Marketing Executive, Commercial Group
PCCW
08.2006 - 01.2010
The Hong Kong Polytechnic University
B.A from Marketing
01.2003 - 01.2006
Columbia Business School
Executive education from Digital Marketing - Customer Engagement, Social Media, Planning and Analytics
01.2018