KENNETH YUNG
Hong Kong
Summary
Senior Sales & Business Development Leader with 20+ years of experience driving regional market expansion, multi-channel distribution, and P&L profitability across Asia Pacific. Proven expertise in Travel Retail, FMCG wholesale, and direct-to-consumer (DTC) operations. Currently leading Hong Kong and APAC strategies for Design Go Asia, managing a portfolio generating 25%+ YoY revenue growth with consistent 60%+ gross margins. Adept at high-stakes negotiations (Airport Authority concessions), cross-functional team leadership (11+ direct reports), and post-crisis market recovery. Fluent Trilingual (English, Cantonese, Mandarin) with a strong network across major regional retailers. Core Competencies: Strategic Business Planning | P&L Ownership | Travel Retail & HKIA Concessions | Multi-channel Distribution (B2B/B2C) | OEM & Private Label Development | Team Leadership & Coaching | New Market Penetration | Margin Optimization
Overview
3
3
Languages
23
23
years of professional experience
Work History
Senior Regional Sales Account Manager
DESIGN GO ASIA LIMITED
Hong Kong
09.2016 - Current
- Leading the full commercial strategy for the UK brand GO TRAVEL and 3 exclusive international labels across Hong Kong (Travel Retail, 11 departmental stores, 100+ 7-Eleven outlets, e-commerce) and wholesale distribution across 5+ APAC markets. Manage a team of 11 sales staff and 2 flagship HKIA stores contributing 20% of Group revenue.
- Promoted from Senior Sales Manager in 2019
- Key Achievements:
- Strategic Turnaround & Post-COVID Recovery (2022–2026): Successfully navigated the collapse and rebound of Hong Kong's tourism sector. Implemented dynamic inventory planning and omnichannel engagement strategies, recovering airport sales to 115% of pre-COVID levels within 18 months of border reopening. Spearheaded a category diversification strategy (lifestyle & tech accessories) to reduce reliance on pure travel goods, increasing average transaction value by 18%.
- P&L & Gross Margin Excellence: Managed full P&L for the HK retail and wholesale portfolio. Renegotiated trade terms with SOGO, AEON, and YATA, increasing gross profit (GP) by 10% and maintaining an overall average GP of 60%+ across all accounts.
- Market Expansion & Retail Penetration: Pioneered the mass-market channel strategy, successfully onboarding 100+ 7-Eleven stores and expanding display footprint across major departmental stores, resulting in a 110% increase in Point-of-Sale (POS) numbers and 25%+ annual sales growth in the channel for two consecutive years.
- High-Stakes Concession Negotiations: Part of a core 3-man strategic team that successfully retained the HKIA Landside concession (3rd successive term) and won a new Airside flagship store (550 sq ft). Managed negotiations directly with the Airport Authority to diversify product categories, lifting airport store revenue by 20%.
- Brand Portfolio & OEM Development: Acquired exclusive APAC/HK distribution rights for 3 overseas brands, collectively contributing 25% of group revenue. Additionally, developed a profitable OEM vertical, producing custom travel accessories for major banks, insurance firms, and departmental store seasonal giveaways.
- Team Development: Mentored and coached 11 sales staff through weekly training and motivational programs, consistently achieving top-tier mystery shopper scores and reducing staff turnover by 30% over the tenure.
Certified Sales Associate
PREMIUM MOTORS LTD (AUDI Hong Kong)
Hong Kong
01.2015 - 08.2016
- Managed the entire luxury sales cycle in a high-end showroom environment, consistently exceeding monthly unit sales targets.
- Leveraged strong clienteling skills to maintain a 95% customer satisfaction score, generating substantial referral business.
- Licensed Auto Insurance Agent – successfully cross-sold insurance packages to 70% of vehicle buyers.
Assistant Sales Manager
ENTERPRISE RENT A CAR – Northern California Car Sales Division
California, USA
03.2013 - 07.2014
- Promoted three times in 7 years, culminating in a leadership role overseeing 5 Account Executives. Monitored team KPIs and conducted daily sales training to enforce the 'Seven Selling Steps' methodology.
- Awarded Account Executive of the Year (Northern California, 2012) for achieving 144 vehicle deliveries – ranking in the top 1% of the division.
- Spearheaded strategic partnerships with local banks, rental branches, and corporate fleets to generate consistent lead flow and referral networks.
- Senior Account Executive | Nov 2010 – Feb 2013
- Account Executive | Jul 2007 – Oct 2010
Sales Associate
FONG BROTHERS PRINTING
California, USA
05.2005 - 12.2006
- Managed key accounts including GAP and Wells Fargo Bank, handling large-volume print quotations and end-to-end project management.
- Represented the company at trade shows, successfully securing 5 new high-value corporate accounts.
Star Certified Sales Advisor
CLARIDGE'S MERCEDES BENZ & PORSCHE
California, USA
09.2004 - 04.2005
- Delivered premium consultative sales in a luxury automotive environment; completed all manufacturer product certifications.
Master Certified Sales Advisor
PUTNAM TOYOTA & SCION
California, USA
06.2003 - 08.2004
- Consistently achieved top-tier monthly sales volume; maintained a 100% referral rate from first-time buyers.
Education
Bachelor of Arts (B.A.) - Economics
California State University, East Bay
Hayward, CA, USA01.2003
Secondary School - undefined
St. Paul's College
Hong Kong01.1994
Skills
Sales leadership
Customer service
Strategic planning
Business development and planning
Account development
Project management
Contract negotiations
Partnership development
Sales tracking
Sales lifecycle management
Sales presentations
Negotiation and persuasion
Timeline
Senior Regional Sales Account Manager
DESIGN GO ASIA LIMITED
09.2016 - Current
Certified Sales Associate
PREMIUM MOTORS LTD (AUDI Hong Kong)
01.2015 - 08.2016
Assistant Sales Manager
ENTERPRISE RENT A CAR – Northern California Car Sales Division
03.2013 - 07.2014
Sales Associate
FONG BROTHERS PRINTING
05.2005 - 12.2006
Star Certified Sales Advisor
CLARIDGE'S MERCEDES BENZ & PORSCHE
09.2004 - 04.2005
Master Certified Sales Advisor
PUTNAM TOYOTA & SCION
06.2003 - 08.2004
Secondary School - undefined
St. Paul's College
Bachelor of Arts (B.A.) - Economics
California State University, East Bay
ADDITIONAL INFORMATION
- Licenses: HKSAR Licensed Auto Insurance Agent | HKSAR Driving License (Class 1 & 2)
- Technical Skills: Microsoft Office Suite (Advanced), CRM Systems, POS Data Analytics
- Core Values: Entrepreneurial mindset, strategic agility, high cultural intelligence (US & APAC exposure).