Kenneth Cheng

• Monthly Senior Leadership Presentations: Spearheaded omni-channel, all-season inventory utilization and operations to drive top-line sales growth, ensure profitability, and maximize inventory productivity.
• Weekly Trading Analysis: Delivered weekly in-season trading analysis for omni-channels and special projects, providing actionable insights on best seller, stock turns, promotions, and future season buying recommendations.
• Team setup: Rebuilt a team of 10 from the ground up, immediately delivering results by shadowing the manager and fostering a supportive network.

• Range Optimization: Integrated consumer (POS, digital, market research) and financial data (OTB, inventory) with fashion trends to optimize product range, reducing range size by 20% while maintaining sales output. Range Planning designed for diverse store clusters and emerging consumer needs
• China Acceleration Plan: Supported 5-year strategy initiatives, including DTC push, member engagement, speed creation model, and women's strategy.

• Omnichannel Business Review: Initiated and designed self-service data products and templates, enabling multiple stakeholders to regularly review business performance.
• Inventory Analytics Project: Managed an end-to-end inventory analytics project, enhancing data quality and delivering Month-on-Hand (MOH) results to optimize the buying process.
• Read & React Strategy :Implemented a 9-grid approach for data-driven actions, transforming the business buying process from a push to a pull model.
• Data Warehouse Transformation: Collaborated with global stakeholders and IT to transition to a next-generation data platform using agile and MVP methodologies.
• Price and Promotion Optimization :Utilized simulation results to guide and test promotion scenarios, maximizing sales uplift.
• Director Development Experience (DDE) Training: Completed a comprehensive 6-month training program designed to enhance leadership skills and align with adidas culture

Team Leadership and Reporting : Led a team of 14, reporting directly to the Vice President of Business Development.

Business Analytics : Supported diverse stakeholders including BU, CTC, Channel Sales, Buyers, Marketplace, and SCM to be the "one source of truth" to interpret data

Data Governance: Collaborated with stakeholders to enhance master data management, improving data quality through consistency and completeness.

Data Visualization: Utilized MicroStrategy to create automated templates, serving 200+ users with 1000+ monthly executions.

Advanced Analytics Projects: Delivered projects on Advanced Size Curve, Market Modeling Mixes, Color Trending (via social media data), Voice of Consumer, and Digital Index.

APAC BI Team Formation: Established the APAC BI team, collaborating with country stakeholders to develop ST% dashboards, CTC Ranging Reports, Data Governance, and SLT Business Review Decks.

• Reporting to Head of Analytics APAC
• Pricing and Promotion Optimization Project delivered initial results of +22% sales incremental through right pricing, product and timing, only case study shared in regional GAW meeting in Jul 2017

• Reported to Head of Sales.
• Led DMP project with external agency to build a self-owned platform for customer insights and retargeting.
• Conducted ROI optimization projects. Pioneered e-commerce insights projects with Alibaba Unimarketing and JD.com MTA.
• Key data lead for launching new brands in China.

• Reporting to MD of China
• (Shanghai, dh and CRV华润, Top FMCG Retailer in China)
• Create a new supplier-retailer collaboration relationship: leading the team to build a new shopper consulting business model of turning customer data into insights and action
• A financial target of 15M initially aligned for Year 1
• People Management: responsible to lead and grow the team to meet the above expectations, target of a Team of 8 both in Local and India back office

• Senior Governance Roadmap: Identified client issues and developed a comprehensive plan to enhance data-driven decision-making across DM promotion, trade planning, customer segmentation, and digital communications (APP, WeChat).
• CRM/Loyalty Program Redesign: Leveraged customer segmentation data (RFM, price sensitivity, lifestyle, journey analysis) to revamp the Membercard program for Ole’ [Top Premium Supermarket], emphasizing soft benefits over hard benefits. Implemented measurable loyalty campaigns and innovative WeChat strategies for member recruitment and retention.

• Insights to Action Project: Managed customer-centric projects (e.g
• Beverage World / Snacking World / Hot Drinks World) through utilizing loyalty data, changing category adjacencies, look & feel
• Optimizing product range and price & promotion strategies
• Customer Education (Coaching): Local advisor on customer analysis
• Worked along with regional markets to raise education standards and new solutions roll-out
• Individual Award: Internal Value in Action Award for “Passion” within Retail business

• Key Accounts Management: Led 2 out of 3 most important MNC, together with other first-tier clients
• Managed to maintain and renew all contracts with 20% price incremental
• Individual Award: Internal Value in Action Award for “Collaboration” with Malaysia team for insights sharing

• Reporting to Associate Director
• Client Focus: Responsible for RMB 8-figure MNC account
• Business Process Improvement: spearheaded project to achieve better integration and syndication between different sources of resource data, ranging from Retail Tracking, Consumer Purchase, and Brand Equity

• Staff Club Vice-President
• Responsible for HK$7 million accounts ranging from MNC to local firms, with categories including: Food, Beverages and Personal Care