Summary
Overview
Work History
Education
Skills
Timeline
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Kelsey Li

Summary

Experienced Head of Research with extensive expertise in strategic legal market analysis, partner and client engagement, and team leadership. Skilled at conducting high‑level interviews with partners, producing market rankings and reports, and presenting insights to senior stakeholders. Fluent in English, Cantonese, and Mandarin, with strong communication and cross‑cultural skills.

Overview

11
11
years of professional experience

Work History

Asialaw Head of Research

Legal Benchmarking Group
01.2022 - Current
  • Lead research cycles for asialaw and Benchmark Litigation Asia‑Pacific, two of the region’s flagship legal directories.
  • Oversee the entire research lifecycle, including senior partner interviews, market trend analysis, firm and practitioner rankings, editorial coverage, and annual reports.
  • Conduct around 100 interviews each year with senior partners and lawyers at renowned Asia‑Pacific law firms, producing content for the above‑mentioned directories.
  • Produce monthly newsletters with up‑to‑date analysis of Asia’s legal markets.
  • Deliver the annual awards ceremony recognising legal excellence across the region.
  • Supervise and mentor a team of four researchers, ensuring high‑quality delivery under tight deadlines.
  • Regularly present findings to internal stakeholders and provide commentary for law firm clients.

Senior Research Analyst

Legal Benchmarking Group
10.2017 - 01.2022
  • Conducted legal market research across APAC to support rankings, publications, and awards.
  • Analyzed firm performance and client feedback to inform editorial coverage.
  • Built lasting relationships with BD contacts and partners across law firms.

Editorial & Advertising Assistant

Legal Benchmarking Group
04.2017 - 10.2017

Assistant Project Editor

Scmp Hearst Publications
03.2016 - 07.2016
  • Produced magazine content for Galaxy Magazine (print and online).
  • Coordinated with brands and PR agencies during shoots and feature publications.

Editorial Assistant

Entertaining Asia
01.2015 - 02.2016
  • Managed social media and website content, tracking trends to create relevant digital stories.
  • Conducted research and supported digital marketing projects and events.

Education

Bachelor of Arts - Journalism, Media And Cultural Studies

Middlesex University
Hong Kong

Skills

  • Strategic Research & Market Analysis
  • Partner & Client Interviewing
  • Stakeholder Engagement & Presentation Skills
  • Leadership & Team Management
  • Editorial & Content Production
  • Bilingual Translation (English ⇄ Chinese)
  • Microsoft Office Suite Social Media (LinkedIn, WeChat)

Timeline

Asialaw Head of Research

Legal Benchmarking Group
01.2022 - Current

Senior Research Analyst

Legal Benchmarking Group
10.2017 - 01.2022

Editorial & Advertising Assistant

Legal Benchmarking Group
04.2017 - 10.2017

Assistant Project Editor

Scmp Hearst Publications
03.2016 - 07.2016

Editorial Assistant

Entertaining Asia
01.2015 - 02.2016

Bachelor of Arts - Journalism, Media And Cultural Studies

Middlesex University

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Kelsey Li