Ka Yui,Kika Chan
Assistant Manager, Commercial Creative Content
Summary
Experienced in advertorial and digital content creation for over 13 years. Specializes in crafting engaging content for multiple platforms. Conducted interviews and photography for various organizations including businesses, medical institutions, universities, and government bodies such as the Hong Kong Jockey Club, Leisure and Cultural Services Department, and Hong Kong Science Park. Holds a degree in Journalism and Communication. Passionate about the media industry, combining strategic insight with creative execution to deliver high-impact communication results.
Overview
11
11
years of professional experience
12
12
years of post-secondary education
Work History
Assistant Manager,Commercial Creative Content
HK01
01.2024 - Current
- Actively collaborated with key clients to understand their objectives, which allowed for the execution of tailored corporate communication strategies and content plans that successfully achieved company goals and strengthened client brand propositions.
- Managed copywriting and editing tasks across various content formats, including advertorials, articles, photos, and videos, ensuring clarity and engagement for all audiences.
- Led the development of innovative digital campaigns and social media content for clients, enhancing brand visibility and audience engagement, which helped attract new customers.
- Selected and curated articles for publication, effectively planning editorial content to align with audience interests and company goals, which ensured a consistent and compelling narrative.
- Managed the coordination of internal team tasks/activities.
Senior Project Editor
HK01
04.2021 - 01.2024
- Led the planning and execution of client advertising campaigns, overseeing copywriting, interviews, and high-quality visual content creation for print, web, and social media platforms, ensuring alignment with strategic objectives.
- Collaborated directly with clients to clarify communication goals and project briefs, delivering tailored solutions to meet their needs.
SENIOR PROJECT EDITOR
U MAGAZINE
09.2018 - 03.2021
- Performing Copywriting, Editing and Handling advertorial content (feed/article/photo/video form)
- Leading the development of digital campaigns and social media content and ideas for clients
- Selecting articles for issues and planning publication contents
SENIOR PROJECT EDITOR & PRODUCER
METRO POP MAGAZINE
02.2017 - 09.2017
- Conceptualized and scripted compelling storylines for commercial video advertorials, and managed the end-to-end production process, including overseeing all aspects of the shooting flow.
- Created and curated content for online platforms, websites, and social media.
TRAVEL REPORTER
U MAGAZINE
12.2015 - 02.2017
- Research and Develop Travel Story and video
- Dealing with Travel Agency and Tourism Board
- Video shooting
TRAVEL REPORTER
Weekend Weekly Magazine 新假期周刊
02.2014 - 11.2015
- Research and Develop Travel Story and video
- Dealing with Travel Agency and Tourism Board
Education
BA (Hons) - Journalism Communication
CHU HAI COLLEGE OF HIGHER EDUCATION
01.2007 - 01.2011
Hong Kong Advanced Level -
DE LA SALLE SECONDARY SCHOOL
01.2005 - 01.2007
HKCEE - undefined
FANLING RHENISH CHURCH SECONDARY SCHOOL
01.1999 - 01.2005
Skills
- CREATIVE WRITING
- DECISION MAKER
- TEAMWORK
- DETAIL ORIENTED
- INDEPENDENT
- QUICK LEARNER
Personal Information
Expected Salary: $33 500 and Negotiable
Timeline
Assistant Manager,Commercial Creative Content
HK01
01.2024 - Current
Senior Project Editor
HK01
04.2021 - 01.2024
SENIOR PROJECT EDITOR
U MAGAZINE
09.2018 - 03.2021
SENIOR PROJECT EDITOR & PRODUCER
METRO POP MAGAZINE
02.2017 - 09.2017
TRAVEL REPORTER
U MAGAZINE
12.2015 - 02.2017
TRAVEL REPORTER
Weekend Weekly Magazine 新假期周刊
02.2014 - 11.2015
BA (Hons) - Journalism Communication
CHU HAI COLLEGE OF HIGHER EDUCATION
01.2007 - 01.2011
Hong Kong Advanced Level -
DE LA SALLE SECONDARY SCHOOL
01.2005 - 01.2007
HKCEE - undefined
FANLING RHENISH CHURCH SECONDARY SCHOOL
01.1999 - 01.2005
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