Photo Editing : Microsoft(Photoshop;AI)
Ka Yee Cheung
Marketing Manager
Tseung Kwan O,Hong Kong
Summary
A highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Responsible for establishing brand image and driving brand product sales performance through market research and comprehensive campaign planning and provide product training, competitive analysis, sales tools, and other support to the sales department.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Marketing Manager
My Heart Bodibra Limited （HKEX Stock Code:8297)
Kwun Tong, HK
06.2021 - 05.2024
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Worked with graphic designers and writers to establish theme and tone for content.
- Identify demand for company products and services, competitors, and potential customers, and formulate pricing strategies.
- Maximize company profits and customer satisfaction. Monitor market trends and analyze competitors' strategies.
- Advertising Direction and Promotional Strategy Hong Kong and China Market Development
- Event planning and product launch conference Public Relations and Media Promotion
- According to customers' needs, develop sales plan and communicate with sales department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Most recent case, in March 2024, helped company increase its performance by 1 million within 3 days.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Social Media Manager
VBA Media Planning Limited
Kwun Tong, HK
01.2018 - 05.2021
- Developing new media platforms.
- VBA Media manages social media platforms.
- Responsible for managing public relations between media platforms and agencies.
- Collaboration communication with customers Review and approval of information in films and articles.
- Operating popular social media platforms in mainland China(Examples include Xiaohongshu, Douyin, Weibo, WeChat official accounts, Dayu accounts, NetEase News, Penguin accounts, Dianping, etc.)
- Assist Hong Kong customers in connecting their products to domestic live streaming platforms.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Analyzed and reported social media and online marketing campaign results.
- Complete 4-6 promotional copies every day (including: picture and article editing, video editing)
Marketing and Public Relation Executive
JUICY MEDIA SOLUTION Limited.
Kwun Tong, HK
09.2016 - 05.2021
- Responsible for company’s film and television project cooperation
- Research and analysis of film and promotion markets in China and Hong Kong
- Research on domestic and Hong Kong film and television advertising policies
- Hong Kong advertising project cooperation
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Established long-term client relationships through consistent delivery of high-quality services.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Helping more than 50 small and medium-sized enterprise brands to launch cross-border business in China through our platform.
Education
Bachelor of Arts - Publishing Media And Cultural Studies
Middlesex University London
London 04.2001 -
Associate of Arts - Media And Cultural Studies
HKU SPACE
Hong Kong 04.2001 -
Some College (No Degree) - HKCE
S.K.H. Tsoi Kung Po Secondary School
Ho Man Tin, Hong Kong 04.2001 -
Skills
Marketing Analytics
Market Trends Analysis
CRM Management
Event Coordination
Social Media Strategy
Promotional Events
SEO Optimization
Advertising Management
Budget Administration
Brand Management
Social Media Platforms
Public and Media Relations
Marketing campaign development
Software
Video Editing (Final Cut Pro, Wondershare)
Interests
Reading
Photography
Timeline
Marketing Manager
My Heart Bodibra Limited （HKEX Stock Code:8297)
06.2021 - 05.2024
Social Media Manager
VBA Media Planning Limited
01.2018 - 05.2021
Marketing and Public Relation Executive
JUICY MEDIA SOLUTION Limited.
09.2016 - 05.2021
Bachelor of Arts - Publishing Media And Cultural Studies
Middlesex University London
04.2001 -
Associate of Arts - Media And Cultural Studies
HKU SPACE
04.2001 -
Some College (No Degree) - HKCE
S.K.H. Tsoi Kung Po Secondary School
04.2001 -