Experienced Collaborative Key Account Manager with a proven track record in relationship building, negotiation, and business development within targeted and assigned accounts. Strong analytic, quantitative, and technical aptitude with great attention to detail. Self-motivated, driven, and adaptable professional consistently exceeding goals.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Key Account Manager
Vitasoy International Holdings Ltd
05.2024 - Current
Company Overview: VIHL is a leading Hong Kong company, specializing in plant-based food and beverages across Asia-Pacific and beyond.
Drive growth in modern trade by boosting Take-Home consumption at ParknShop.
Managed a diverse ambient beverage portfolio: Tea, Soya, Milk, Juice, Carbonated Soft drinks & wellness drinks, including Vitasoy, Calci Plus, Vita Lemon Tea, Vitasoy Barista’s Choice, Vita Tsing Sum Zhan.
Build strong partnerships, lead new product launches, analyze market trends, and ensure account profitability.
VIHL is a leading Hong Kong company, specializing in plant-based food and beverages across Asia-Pacific and beyond.
Key Account Manager
Jebsen Beverage Co. Ltd
05.2022 - 05.2024
Company Overview: The Largest HK Beer Company - Joint venture with AB InBev in APAC & owned Blue Girl, No. 1 Beer Brand in HK.
Key Account Management - Beer & RTD Category
Develop a long term strategic plan to achieve sales objective in key channels, with annual Sales $20M and maintain key brands market share.
Manage Channel P&L to achieve company targets.
Drive New Product launch and distribution expansion in both online & offline.
The Largest HK Beer Company - Joint venture with AB InBev in APAC & owned Blue Girl, No. 1 Beer Brand in HK.
Key Customer Manager
Colgate Palmolive HK Limited
05.2021 - 05.2022
Company Overview: Colgate Palmolive is the global FGCM giant, distributes Personal care & household products.
Key Account Management - Personal & Home Care
Responsible for formulating & implementing business plans with key account (Wellcome) to achieve sales targets and increase market share in SMKT.
Manage sales & demand forecast, store inventory control, trade spending and Improved profit margin %.
Identify business opportunities and analysis of oral health care & home care trends, competitors, and customer profiles.
Colgate Palmolive is the global FGCM giant, distributes Personal care & household products.
Brand Manager
Linberg's Limited
05.2015 - 05.2021
Company Overview: Linberg's Limited is HiPP - World No.1 Organic Baby Food Brand, official Sole Agent in HK & Macau.
Responsible for managing relationship and sales growth with Health Beauty key Chains (Mannings & CR Care) in Hong Kong & Macau.
New business development in online channels (HKTVMall, Ztore) with annual Sales $8.5M and Implement a long term pricing experiment that improved the customer average basket size.
Led cross-functional teams from global product conception through launch in market. Relaunch 10 products and gain market share LY 100% in 2020.
Analysis market tracking data, consumer research data and competitor benchmarking to transfer to consumers & brand insights.
Coordinate Sales forecast, production and shipment schedules to ensure product availability.
Project Lead of Baby Fair and Nationwide consumer promotions.
Linberg's Limited is HiPP - World No.1 Organic Baby Food Brand, official Sole Agent in HK & Macau.
Instore Management Executive
Colgate Palmolive (H.K) Limited
08.2013 - 05.2015
Company Overview: Colgate Palmolive is the global FMCG giant, focused on household, health care and personal care products.
Retail Marketing Management
Project lead for Point of Sales Material (POSM) - Oral Care & Home, Coordinate the various teams (advertising, merchandising, brand & product development) involved in POS.
Conduct Regular Market intelligence reports in in-store level.
Awarded 2014: ‘You can make a difference’ Award: Driving Growth in project Vision 2020 and Key launch Top Basket in ParknShop.
Colgate Palmolive is the global FMCG giant, focused on household, health care and personal care products.
Supervisor
Four Seas Mercantile Ltd (0374.HK)
06.2011 - 07.2013
Company Overview: Four Sea Group is one of leading food enterprises in HK, distributing various kinds of renowned food brands from around the world.
Sales & Operation Support
Manage the daily sales operation process including order tracking, delivery and monthly sales forecast.
Monitor the sales performance, inventory control for promotion activities and coordinate the marketing plans.
Provide Sales admin & Operation Support for Key Accounts & General Trade.
Four Sea Group is one of leading food enterprises in HK, distributing various kinds of renowned food brands from around the world.
Boiler Attendant (with Building Services) at Vitasoy International Holdings LTDBoiler Attendant (with Building Services) at Vitasoy International Holdings LTD