KAURI YAU
Senior Account Executive
Kowloon City,HK
Summary
Results-oriented Senior Account Executive offering experience in account development and business development. Expert at driving sales and building relationships. Dedicated to exceeding expectations and strong active listening and persuasion skills. Adaptable and motivated by new challenges.
Overview
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Senior Account Executive
Hakuhodo Active Inc.
Taipei, Taiwan
06.2019 - 05.2021
- Contributed to annual revenue goals by advertising digital techniques and activities. Increased product total sales by 6 times within a year.
- Over-achieved KPI under planned budget. Strengthened client relationships with proactive and collaborative approach to managing needs.
- Met with clients to share product and marketing service information, listen to needs and learn about business operations.
- Prepared marketing plan for product positioning, strategies, forecasts and mapped resources to most valuable opportunities and setting monthly targets for revenue and client satisfaction.
- Created solution-based execution plans and developed strategies using market research to achieve business goals based on data analytic.
- Directed traffic growth strategies, including affiliate linking campaigns, content distribution. Analyzed data to discover trends, informing market strategies and objectives.
Tourism Sales Specialist
Grandcity Travel Pty Ltd
Melbourne, Australia
10.2016 - 02.2019
- Explained various types of travel products, group or personalized travel itinerary information, planning and introduction.
- Involved on-site sales calls and online orders processing.
- Handled costumers' travel insurance, domestic and foreign air ticket reservations, hotel confirmations and cancellations, and other operations for transport, catering, tour guides.
- Maintained customer relations and provided good pro and post-sales services.
- Developed strategic plan and met sales targets through online (WeChat) itinerary promotions.
Sales Executive
Kapok Limited
Hong Kong
07.2014 - 07.2015
- Analyzed past sales data and team performance to develop realistic sales goals.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Communicated with customers from different countries.
- Handled weekly replenishment for store and arranged daily manpower.
- Collaborated with internal teams to achieve different targets.
Reporter
iMORE.hk (New Media Group)
Hong Kong
09.2012 - 05.2013
- Wrote and prepared independently beauty and fashion news feeds in bringing readers delights.
- Partnered with media executives to produce compelling stories.
- Learnt how to frame prime resources into an absorbing news article and provide strategic recommendations.
- Acquired sound knowledge on beauty such as skin care, cosmetics and personal care.
- Worked as team with different departments and communicated with Public Relations from different brands.
Education
Master of Cultural Studies -
Lingnan University
Hong Kong 09.2013 - 08.2014
BA(Hons) in Journalism And Communication -
Chu Hai College of Higher Education
Hong Kong 09.2008 - 08.2012
Skills
Marketing strategy implementation
Forecast preparation
Sales target monitoring
Order management
Product and service expertise
Business development and planning
Prospecting skills
Dynamic
Strong communication
Problem Solving
Team leadership
Analytical thinking
Timeline
Senior Account Executive
Hakuhodo Active Inc.
06.2019 - 05.2021
Tourism Sales Specialist
Grandcity Travel Pty Ltd
10.2016 - 02.2019
Sales Executive
Kapok Limited
07.2014 - 07.2015
Master of Cultural Studies -
Lingnan University
09.2013 - 08.2014
Reporter
iMORE.hk (New Media Group)
09.2012 - 05.2013
BA(Hons) in Journalism And Communication -
Chu Hai College of Higher Education
09.2008 - 08.2012