Kato, Li Sin Hang
Assistant Marketing Manager
Central,HCW
Summary
Proactive and achievement-oriented marketer with 7+ years of marketing and operation experience in Telecom industry. Creative thinking & good at campaign management. Detail and logical mindset, able to delegate and work on various projects.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
2
2
Certificates
3
3
Languages
Work History
Assistant Marketing Manager
CSL Mobile Ltd (1O1O)
2021.06 - Current
- Planned marketing initiatives and strategies to achieve Management's direction on branding & business development.
- Boosted brand awareness and generated sales conversion while managing marketing campaigns and programs, e.g. MIRROR campaign, HKSAR Consumption voucher promotions, iPhone and Samsung flagship handset launch.
- Leverage business partners to build up supreme privileges and customer experience for inbase customers.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Senior Marketing Executive, Marketing Operations
Smartone Telecommunications Ltd
2019.10 - 2021.06
- Assist formulating product and service strategies, marketing offers, and implement new service launch
- Market strategy planning and implementation
- Monitor & analysis the marketing trend & customer behavior of target segment, thus to explore the new market opportunities
- Develop proposal on new services & products development, and enhancement to maximize the ROI on existing programs..
Senior Public Relations Executive
China Telecom Global Ltd
2018.08 - 2019.08
- Design, integrate and deliver highly effective advertising social media and digital strategies to achieve marketing and communications objectives
- Be the key driver of creative visual and written content, including drafting, writing and editing of sources and materials for social media and public relations campaigns
- Brainstorm and action new features to further build brand awareness, like ATL, BTL promotions, SEM campaigns and Media buy
- Coordinate with internal stakeholders, various branches and subsidiaries worldwide, as well as external partners to execute complex brand campaigns.
Marketing Executive
CSL Mobile Ltd (1O1O)
2013.01 - 2018.08
- Initiate and develop marketing and joint promotion campaigns, new handset device launching offers and long-term marketing programs
- Managing the production of marketing materials and ensure the efficiencies on communication and marketing activities
- Worked with different stakeholders to drive internal promotion of company programs, initiatives, guiding principles and mission.
Sales and Marketing Executive
Folio Advertising Co. Ltd
2009.08 - 2012.11
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
- Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
- Organizing and attending events such as conferences, seminars, receptions.
Account Clerk
ADP Pentagon Pets Ltd
2008.09 - 2009.06
- Maintain systematic and accurate accounting records of all business transactions
- Manage daily transaction, including AP and AR entries
- Assist in month-end / year-end closing activities Daily accounting operation.
Technical Services Representative
PCCW Ltd
2006.11 - 2007.06
- Handle customer enquiries and provide technical support service regarding Netvigatior Broadband and Now TV products.
Trainee & General Clerk
The Printerminals Ltd
2004.04 - 2006.08
- Handle daily administration works including case follow up, customer enquiries and documents preparation, coordinate of with supplies on material replenishment.
Education
Bachelor of Arts (Hons) - Marketing and Management
University of Hull
2019.01 - 2020.06
Advanced Diploma - Digital and Social Media Marketing
HKU School of Professional and Continuing Education
2017.04 - 2018.10
Tin Ka Ping Secondary School
1996.09 - 2001.07
Skills
MS Office (Word, Excel, PowerPoint)
Campaign management
Communication and Presentation
Budgeting and Allocation
Certification
LCCI Level II - Certificate in Book-keeping & Accounts
Timeline
Assistant Marketing Manager
CSL Mobile Ltd (1O1O)
2021.06 - Current
Senior Marketing Executive, Marketing Operations
Smartone Telecommunications Ltd
2019.10 - 2021.06
Bachelor of Arts (Hons) - Marketing and Management
University of Hull
2019.01 - 2020.06
Senior Public Relations Executive
China Telecom Global Ltd
2018.08 - 2019.08
Advanced Diploma - Digital and Social Media Marketing
HKU School of Professional and Continuing Education
2017.04 - 2018.10
Marketing Executive
CSL Mobile Ltd (1O1O)
2013.01 - 2018.08
Sales and Marketing Executive
Folio Advertising Co. Ltd
2009.08 - 2012.11
Account Clerk
ADP Pentagon Pets Ltd
2008.09 - 2009.06
Technical Services Representative
PCCW Ltd
2006.11 - 2007.06
Trainee & General Clerk
The Printerminals Ltd
2004.04 - 2006.08
LCCI Level II - Certificate in Book-keeping & Accounts
2003-01
LCCI Level I - Certificate in Book-keeping
2001-01
Tin Ka Ping Secondary School
1996.09 - 2001.07