Kathy Tang

To sustain Ultimate House of Luxury positioning for Chanel Fashion Taiwan by continuously nurturing brand equity, enhancing the ultimate client experience, affirming luxury retail leadership to drive long-term qualitative growth in business and clients

Brand & Business Strategy

• Formulate and implement strategic plan priorities in line with global strategic directions, ensuring translation into actionable plans that support local business, client, and team development
• Address Brand Equity gaps to enhance Dream & Heritage perceptions across various touchpoints
• Aligns with OBOS strategies through robust product and VM strategies for each collection, supported by appropriate Open-to-Buy (OTB)/Inventory plans to engage quality fashion clients

Client engagement & loyalization

• Enhance Brand engagement to excite and re-inspire the growing local client base in Taiwan, a highly local and mature market with high Ready-to-Wear (RTW) and high-value top clients
• Strategize and implement actions to deepen loyalty and engagement among all clients, with a special focus on elevating the experience for top clients and nurturing growth in the qualitative mid-segment.
• Ensure a cohesive and seamless client experience both online and offline to amplify Fashion messages and drive brand vitality

People & Org

• Lead and inspire the Fashion team to drive positive and meaningful impact that aligns with the collective priorities and goals. Encourage and motivate the team to realize their full potential, fostering an environment where each member feels empowered to contribute their best
• Equip the team with future-fit capabilities to support new business scales and client needs, ensuring the right capabilities and capacity to support growth and service quality at boutiques
• Create conditions for the Retail team's success, supported by product/operational efficiency, FA capability building, wellbeing, and sufficient resources

Retail Leadership

• Identify jobs-to-be-done in retail operations to drive seamless luxury client services & experiences across all touch points
• Enhance brand presence in our distribution, setting the ultimate luxury standard among competitors in our boutiques
• Propose business cases and design briefs based on distribution & OBOS strategies for each boutique renovation and expansion project

Collaboration & Stakeholder Management

• Work closely with Finance business partners to propose, fine-tune and adjust FQ forecasts and adjust A&P & SMGA expenses accordingly to meet the bottom line target
• Collaborate with local ELC and business partners to contribute & support delivering on 1-house and cross-functional topics
• Work closely with WFJ team (office & retail) to ensure WFJ visibility and right product assortments in Fashion boutiques while maximizing the synergies between FA/WFJ teams on client database sharing and business opportunities

Key Achievements:

• Achieved a x3 increase in sales growth (2023 vs 2019) and a +57% increase in client growth (2023 vs 2019)
• Highest share of T3 Clients (9.4%) in APAC (rolling 12 mo, Mar 2024) with qualitative growth in VIC (avg spend +23%)
• Initiated brand image-building journey initiatives since 2012 with key milestones
• Client digital journey milestone: launched the LINE account (2021)
• Pioneered the 1st WW pilot of new Shoes Boutique freestanding concept at A13 (2021)
• Initiated Fashion OD project to adapt to the new scale (2022-2023)
• 1st Image Event for Taiwan (2024) - A Journey Into The Allure

• Managed 3 WFJ distribution networks (WFJ & FA BTQs, Watch Wholesale) in Taiwan, oversaw retail operations across 6 WFJ BTQs
• Developed and executed WFJ business strategies in collaboration with regional and global teams to reinforce Chanel WFJ's legitimate positioning in Taiwan
• Analyzed sales and client data across distribution networks to optimize WFJ product assortments and uncover hidden opportunities
• Reconstructed the WFJ team, focusing on hiring, coaching, performance evaluations, and development plans for both office and retail staff
• Established new performance metrics, sales targets, incentive mechanisms, and coaching programs at the boutique level to boost sales productivity and luxury service delivery
• Provided quarterly sales estimates and managed budgets in alignment with business strategies and market trends
• Fostered strong relationships with high-end WFJ clients, coordinating with the timing of High Jewelry launches, events, and new initiatives
• Established a new collaboration model between WFJ & Fashion boutique teams to ensure unified client engagement and capitalize on opportunities

• Led and managed retail operations across 6 Dior boutiques in Taiwan, ensuring alignment with the brand's objectives and market trends
• Orchestrated bi-annual previews of new collections, including Fine Jewelry launches, targeting top clients and potential customers
• Collaborated with the marketing team to implement a mystery shopper program (MSP), client surveys, CEM initiatives, and launch campaigns to attract and retain customers
• Recruited and mentored retail teams to deliver exceptional service and achieve sales goals
• Developed annual budgets and sales forecasts, setting ambitious yet attainable targets and Key Performance Indicators (KPIs) through SMART action plans to enhance revenue and profitability
• Identified and capitalized on new business opportunities to boost sales, client loyalty, and satisfaction