Jira
Kathy Ma
CRM & Project Management
Hong Kong
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Assistant Digital Transformation Manager
Century City Holdings Limited
Hong Kong
12.2021 - Current
- Participated in various digital transformation projects to streamline operations and enhance customer experience.
- Managed project scope and user requirement of the Group's coalition loyalty program
- Led User Acceptance Test (UAT) of Salesforce system migration
- Planned and implemented Table Management System (TBS), developed SOP and project documentation
Assistant Manager (Student Engagement)
MBA Programs, HKUST
Hong Kong
08.2020 - 12.2021
- Planned and led a wide range of student activities such as networking events, regular meetings with students, academic courses and enrichment workshops
- Supervised junior staff on daily operations and administrative duties
- Outperformed and being rated as “Consistently Exceeds Expectations” in Performance Reviews
Senior Executive to Assistant Manager
Genting Hong Kong Limited
Hong Kong
04.2018 - 08.2020
- Managed the young loyalty program of Dream Cruises, initiated and executed various digital member acquisition and engagement programs, including regular eDM blasting, member website enhancement and website’s traffic generation via SEO and SEM
- Led customer life cycle communications automation, resulted in 40% increase of new member base in 2019 compared to 2018
Product Marketing Executive
Fujiflim Business Innovation HK
Hong Kong
10.2016 - 04.2018
- Managed sales channels, coordinated and organized marketing events to generate sales leads
- Analyzed sales figures, planned and implemented product and sales channels strategies
Marketing Officer
The Hong Kong Jockey Club
Hong Kong
05.2014 - 12.2015
- Managed the customer base of public segment, planned and implemented customer relationship programs to drive active rate, increase turnover and grow racecourse attendance
- Achieved overwhelming racing active rate in 2014- 2015, exceeded targets and previous year's
Graduate Trainee to Marketing Executive
HKT Services Limited
Hong Kong
08.2010 - 05.2014
- Initiated and executed B2B marketing activities for customer acquisition and retention
- Drove sales revenue from various sales channels, including direct sales and call center agents
- Prepared sales kit, provided product training and sales support
Education
BBA - Marketing And Management
The Hong Kong University of Science And Technology
09.2007 - 11.2010
Skills
Project Management Professional (PMP)
Software
Salesforce
Timeline
Assistant Digital Transformation Manager
Century City Holdings Limited
12.2021 - Current
Assistant Manager (Student Engagement)
MBA Programs, HKUST
08.2020 - 12.2021
Senior Executive to Assistant Manager
Genting Hong Kong Limited
04.2018 - 08.2020
Product Marketing Executive
Fujiflim Business Innovation HK
10.2016 - 04.2018
Marketing Officer
The Hong Kong Jockey Club
05.2014 - 12.2015
Graduate Trainee to Marketing Executive
HKT Services Limited
08.2010 - 05.2014
BBA - Marketing And Management
The Hong Kong University of Science And Technology
09.2007 - 11.2010
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