Jira
Kathy Ma
CRM & Project Management
Hong Kong
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Assistant Digital Transformation Manager
Century City Holdings Limited
Hong Kong
2021.12 - Current
- Participated in various digital transformation projects to streamline operations and enhance customer experience.
- Managed project scope and user requirement of the Group's coalition loyalty program
- Led User Acceptance Test (UAT) of Salesforce system migration
- Planned and implemented Table Management System (TBS), developed SOP and project documentation
Assistant Manager (Student Engagement)
MBA Programs, HKUST
Hong Kong
2020.08 - 2021.12
- Planned and led a wide range of student activities such as networking events, regular meetings with students, academic courses and enrichment workshops
- Supervised junior staff on daily operations and administrative duties
- Outperformed and being rated as “Consistently Exceeds Expectations” in Performance Reviews
Senior Executive to Assistant Manager
Genting Hong Kong Limited
Hong Kong
2018.04 - 2020.08
- Managed the young loyalty program of Dream Cruises, initiated and executed various digital member acquisition and engagement programs, including regular eDM blasting, member website enhancement and website’s traffic generation via SEO and SEM
- Led customer life cycle communications automation, resulted in 40% increase of new member base in 2019 compared to 2018
Product Marketing Executive
Fujiflim Business Innovation HK
Hong Kong
2016.10 - 2018.04
- Managed sales channels, coordinated and organized marketing events to generate sales leads
- Analyzed sales figures, planned and implemented product and sales channels strategies
Marketing Officer
The Hong Kong Jockey Club
Hong Kong
2014.05 - 2015.12
- Managed the customer base of public segment, planned and implemented customer relationship programs to drive active rate, increase turnover and grow racecourse attendance
- Achieved overwhelming racing active rate in 2014- 2015, exceeded targets and previous year's
Graduate Trainee to Marketing Executive
HKT Services Limited
Hong Kong
2010.08 - 2014.05
- Initiated and executed B2B marketing activities for customer acquisition and retention
- Drove sales revenue from various sales channels, including direct sales and call center agents
- Prepared sales kit, provided product training and sales support
Education
BBA - Marketing And Management
The Hong Kong University of Science And Technology
2007.09 - 2010.11
Skills
Project Management Professional (PMP)
Analytical problem solver
Database Management
Microsoft Office proficiency
Software
Salesforce
Timeline
Assistant Digital Transformation Manager
Century City Holdings Limited
2021.12 - Current
Assistant Manager (Student Engagement)
MBA Programs, HKUST
2020.08 - 2021.12
Senior Executive to Assistant Manager
Genting Hong Kong Limited
2018.04 - 2020.08
Product Marketing Executive
Fujiflim Business Innovation HK
2016.10 - 2018.04
Marketing Officer
The Hong Kong Jockey Club
2014.05 - 2015.12
Graduate Trainee to Marketing Executive
HKT Services Limited
2010.08 - 2014.05
BBA - Marketing And Management
The Hong Kong University of Science And Technology
2007.09 - 2010.11