Kathy Kwan
Head Of APAC Events
Hong Kong
Summary
I have over 15 years of experience in communication, events management, marketing, public relations, and project management. As an ambassador for AIMA, I lead regional teams and build partnerships with top stakeholders, including major professional services firms, investment banks, and alternative fund managers in the APAC region. In 2024, I successfully coordinated 126 events, including six significant forums across APAC, and launched Sydney Alternatives Week, which resulted in a 30% increase in regional participation and a 20% boost in revenue compared to the previous year. Additionally, I collaborate with senior management and business partners on various projects, ensuring alignment and successful outcomes.
Overview
12
12
years of professional experience
2013
2013
years of post-secondary education
Work History
Head of APAC Events | Chairman of AIMA HK Young Professional Group | Member of DEI Group
Alternative Investment Management Association (AIMA)
11.2018 - Current
- Collaborate with internal and external stakeholders to amplify brand exposure
- Cultivate strong partnerships with member firms to develop strategies that align project goals with clear objectives, driving tangible commercial outcomes
- Lead our APAC digital marketing team in crafting content and managing a dynamic social media calendar
- Optimize the marketing budget while driving communication plans, briefs, media reports, and impactful thought leadership pieces
- Spearhead the planning, budgeting, vendor management, implementation, and pre/post reporting of all marketing activities, including brand advocacy, communications, events and PR across APAC
- Achievements: Created a post-forum engagement strategy that established a global standard, increasing external engagement by 15%
- Enhanced AIMA’s sister brand, ACC, in APAC with the first Private Credit thought leadership publication in 2020; currently working on the second edition
- Led global engagements, surpassing counterparts in the Americas and EMEA by 25%
- Leveraged technology in marketing, achieving a 70% rise in member engagement and a 30% increase in membership the following year
- Secured the highest record of 26 sponsors at a single forum globally in 2024
Marketing Manager
Asian Pro Management Ltd
09.2017 - 10.2018
- Company Overview: Hong Kong
- Drove business development by forging strategic corporate partnerships in the banking and finance sector
- Executed high-impact projects, including football clinics, press conferences, and exclusive events for high-net-worth clients, such as the HSBC Insurance Clinic for 100 elite clients
- Managed external stakeholders to achieve business objectives through athletic and educational events
- Oversaw content management across social media platforms, ensuring effective communication and engagement
- Hong Kong
- Achievements: Achieved the successful return of Ronaldo Luiz Nazario De Lima to Hong Kong, marking his first visit since 2003
- Developed a tailored marketing campaign leveraging industry expertise, resulting in a 20% increase in sign-ups for each clinic
Communications Manager, Asia Pacific
SWIFT
11.2015 - 09.2017
- Company Overview: Hong Kong
- Directed the planning, budgeting, vendor management, implementation, and reporting of all event-related engagements
- Facilitated internal and external communications by developing communication plans, briefs, website content, and media materials aligned with business strategy
- Liaised with agencies for media coverage and collaborated closely with SWIFT’s APAC management on corporate CSR initiatives
- Managed marketing materials, including company brochures, collateral, and premium gifts across all corporate segments
- Oversaw project management for corporate events, including planning, budgeting, scope review, scheduling, risk assessment, reporting, implementation, and delivery supervision
- Hong Kong
- Achievements: Launched a partnership with CFOI for SWIFT APAC’s inaugural digital marketing campaign, generating 100 leads to bolster the commercial team
- Executed the inaugural corporates event in Taiwan, achieving a 90% attendance rate
Event & Marketing Manager, APAC
Pure International
09.2014 - 10.2015
- Company Overview: Hong Kong
- Collaborated with C-suites to formulate strategies for enhancing brand awareness and business development
- Directed project shoots and provided design guidance to enhance the new website
- Launched the Nood food brand for Pure Group
- Oversaw all marketing activities across APAC, including planning, budgeting, vendor management, and reporting for branding, communications, events, and PR
- Hong Kong
- Achievements: Led the Nood food marketing strategy, overseeing promotions and advertising, resulting in a 20% revenue increase and enhanced customer satisfaction
Marketing Coordinator
KineticD
11.2012 - 06.2013
- Company Overview: Toronto, Canada
- Coordinated customer inquiries via Salesforce ticket tracking, ensuring prompt resolutions
- Spearheaded the 'Free Trial Accounts' campaign, boosting brand awareness and generating leads for the sales team
- Toronto, Canada
- Achievements: Streamlined the sales database, clarifying the pipeline for the sales team and boosting sales by 15%
- Tracked and managed outstanding payments from retail clients, reducing them by 50% in just 3 months
Education
Bachelor of Commerce - Global Business Management (Major), Business Communications (Minor)
Toronto Metropolitan University (formerly Ryerson University)
Skills
- Microsoft Office Proficiency (including Word, Excel, and Outlook)
- Stakeholder Engagement and Client Relationship Management
- Strategic Planning and Business Development
- Problem-Solving and Decision-Making
- Adaptability and Organizational Skills
- Marketing and Brand Management Expertise
Accomplishments
- Created a post-forum engagement strategy that established a global standard, increasing external engagement by 15%.
- Enhanced AIMA’s sister brand, ACC, in APAC with the first Private Credit thought leadership publication in 2020; currently working on the second edition.
- Led global engagements, surpassing counterparts in the Americas and EMEA by 25%.
- Leveraged technology in marketing, achieving a 70% rise in member engagement and a 30% increase in membership the following year.Secured the highest record of 26 sponsors at a single forum globally in 2024.
Extra Curriculars
- Dance scholarship with HKAPA, 2006
- Backstage Supervisor, Jewelry Fashion Show, 2007
- Fashion Designer Assistant, Hong Kong New Fashion Collection Award, 2007
- Assistant, Fashion Stylist Tina Leung, 2012
- PTA Member of Fun Creative Kindergarten, 2022 - 2024
- Gala Committee of 100 Women in Finance, 2025
Timeline
Head of APAC Events | Chairman of AIMA HK Young Professional Group | Member of DEI Group
Alternative Investment Management Association (AIMA)
11.2018 - Current
Marketing Manager
Asian Pro Management Ltd
09.2017 - 10.2018
Communications Manager, Asia Pacific
SWIFT
11.2015 - 09.2017
Event & Marketing Manager, APAC
Pure International
09.2014 - 10.2015
Marketing Coordinator
KineticD
11.2012 - 06.2013
Bachelor of Commerce - Global Business Management (Major), Business Communications (Minor)
Toronto Metropolitan University (formerly Ryerson University)
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