Katherine Mang Wai Lam

• Develop innovative social media strategies and content, including reels and content feeds, to attract potential customers and strengthen brand image.
• Create compelling digital materials for monthly promotions, utilizing social media posts, GDN, and EDM to drive store traffic and increase sales.
• Execute targeted marketing campaigns for peak seasons, such as Double 11, Christmas Sales, and Roadshows, to maximize sales.
• Analyze campaign summaries, traffic reports, and CRM data to measure and enhance the effectiveness of campaigns and partnerships.
• Collaborate with senior team members on partnership initiatives and CRM strategies to expand the customer base.
• Manage e-shop operations, including design updates and new product uploads.

Rotation of three departments, including (1)Marketing, (2)Merchandising and (3)Visual Merchandising.

Marketing:

• Drive customer loyalty with strategic CRM and promotions planning.
• Boost engagement by crafting dynamic Instagram content for new launches.
• Generate insights from data analysis for impactful marketing strategies.
• Elevate brand presence with expertly crafted promotional materials.

Merchandising:

• Identify key products through detailed sales and performance reviews.
• Optimize product offerings with targeted campaign sales analysis, eg. SOGO thankful sale .
• Enhance purchasing strategies with comprehensive sales data reviews.

Visual Merchandising:

• Transform retail spaces with innovative product presentation designs.
• Increase sales through strategic in-store visual merchandising.
• Curate dynamic store displays with selected high-impact visual props.