KATE SUEN
Merchandising | Order Management
Hong Kong
Summary
Accomplished professional with 19+ years of experience in merchandising and sourcing across seasonal, home ware, DIY, and toys categories. Demonstrates expertise in operations, from product development to shipping, with intimate knowledge of hardgoods industries. Proven track record as a competent executor, ensuring seamless end-to-end supply chain operations. Coordinates with large global teams to identify and capitalize on opportunities for enhanced supply chain efficiency. Known for a driven and energetic personality that fosters solid working relationships with internal and external stakeholders at all organizational levels. Highly skilled in numbers and possesses strong analytical abilities.
Overview
2025
2025
years of professional experience
3
3
Languages
Work History
GENERAL MANAGER
CASDON HK LIMITED
6 2022 - Current
- Responsible for overseeing daily business activities, improving overall business functions, ensuring staff are trained, managing budgets, developing strategic plans, creating policies, communicating business goals, improving efficiency, and increasing profits
- Plan, manage and evaluate all supply chain activities (including sourcing, merchandising, inventory management, logistics, and R&D support etc.)
- Foster a continuous performance dialogue: constantly monitoring departmental KPIs, encouraging internal and external reporting purpose
- Review and prepare business management reporting to reflect department performance with insights and recommendations
- Driving the cost negotiations and managed year on year cost reductions for two seasons
- Implementing processes and documentations for merchandising and production planning, improving communications and data accuracy
- Stock control and managing development transitional materials to maintain an up-to-date overview
- Develop and implementing HK office administrative and HR policies
KEY ACCOUNT MANAGER
OBI GROUP SOURCING HONG KONG LIMITED
08.2019 - 06.2022
- Build and maintain business relationship with assigned key accounts for long term partnership and sales growth, main accounts are home improvement retailers including Intergamma BV, SOK and Migros
- Formulate sales strategy including Upsell/ Cross-sell and business plans to increase account penetration, customer satisfaction and sales growth
- Coordinate with key stakeholders to drive projects from pitching to execution
- Oversee all sourcing projects and supply chain operations to ensure KPI and targets are met, with constant evaluation of progress and results
- Prepare relevant reports, for instances pipeline, projections, and other solid numeracies for both internal and external reporting purpose
- Standardized and structured pipeline/ budgeting reports to enable comprehensive monthly tracking and reporting of the key account performance
- Streamlining workshop/ sampling/ AW development communications and processes
- Able to act proactively during COVID 19 anomalies, to plan ahead and align with buying/ supply chain and sourcing teams to execute activities and planning in more flexible and agile way
SENIOR MERCHANDISE MANAGER
LI & FUNG LIMITED
08.2016 - 07.2019
- Lead global hard goods team of 20, including sourcing and merchandising for German retail chain Galeria Kaufhof and Karstadt (later became GALERIA Karstadt Kaufhof & GALERIA)
- Main categories are toys, home décor, tabletop, home textile, Christmas, and luggage
- Build Key Account focus, ensuring that profitable sales volume and strategic objective targets are met while maintaining high customer satisfaction
- Working closely with the customer/suppliers, provide end to end support to ensure sourcing and delivery objectives are met
- Drive customer and company initiative; monitor and train team to achieve objectives and KPIs
- Sound market knowledge and understanding from development to manufacturing of various types of hard goods
- Excellent communication and interpersonal skills; develop trust and strong relationship with customer and stakeholders
- Continued to exceed budgeted FOB targets and achieving KPI set for both merchandising and financial accountability
- Major pricing negotiation and tender program
- Streamlined business process, build, and automate SOP between cross functional teams
- Leading corporate digital initiatives for the key accounts and engage customer and suppliers to on board digital platforms
OPERATIONS DIRECTOR
BLUW (HK) LIMITED
01.2010 - 01.2016
- Lead team of 11 to oversee full spectrum of operations for two offices across Greater China region with direct accountability for procurement, supply chain excellence and operations cost control
- Actively contribute to management planning to define and execute global and regional strategy; conduct annual performance reviews and delegation of responsibilities to relevant staff
- Develop and manage yearly operating budget; perform periodic cost and productivity analysis to track business performance and achieve KPIs; work in tandem with COO & CFO to ensure smooth operations
- Solid handling of OTB plan for wholesale and online, building alignment with Sales/ Marketing/ Finance to achieve annual Sales/ Inventory management goals
- Play instrumental role in shaping marketing and brand strategy in collaboration with Global HQ; advise on go-to market strategy, approve regional product & category mix and support sales team operations to achieve sales targets
- Represent company in high-level contract negotiations and cultivate relationships with vendors & customers to ensure secure and reliable supply chain network
- Secured cost reductions amidst tight economic conditions; achieved over 10% cost reduction in procurement budget through astute supplier negotiations for better pricing terms and streamlined overhead spending
- Proactively widened supply chain network via in-person visits and supply chain rationalization initiatives that resulted in operating cost reduction
MERCHANDISING MANAGER
BLUW (HK) LIMITED
01.2008 - 01.2010
- Lead team of 6 to oversee merchandising, product development and category management operations for HK and China offices; executed strategies to maximize profitability and sales volume such as planning product ranges, stock levels and pricing etc
- Ensured daily upkeep of inventory and operations database; made periodic reviews and recommendations to support management decision making
- Managed annual operating budget of HKD 3 million, with oversight of cost control, resource allocation and headcount projections
- Worked in close collaboration with Global HQ to advised on emerging customer trends, provided inputs on global & regional strategy and execution of efficient, reliable & quality operations
- Led HK project management team in sourcing and new product development, ensuring timely attainment of target critical path and all other objectives
- Supported sales team in client servicing and account management; analysed product & category management data and identified opportunities to facilitate business development efforts
- Developed new customer accounts and achieved local office annual sales of HKD 8 million for 2 consecutive years in collaboration with sales team, exceeding sales target by up to 20%
- Established key supply chain Service Level Agreements to actively manage production and supply chain risks, drafted contract terms and fronted negotiations
- Renewed and updated most suppliers' payment terms contracts and improved payment terms & pricing for 80% of suppliers in 2009
SENIOR MERCHANDISER
BLUW (HK) LIMITED
01.2005 - 01.2008
Education
Bachelor of Commerce - Corporate Finance, International Economics
The University of Western Australia
Perth 04.2004 - 04.2004
Executive Diploma - Sustainability, ESG and Green Finance
HKMA
Hong Kong 01.2022 - 04.2022
Project Management Professional (PMP) Training - Sustainability, ESG And Green Finance
Informatics Education (HK) Ltd
Hong Kong 01.2022 - 04.2022
Skills
Operations Strategy
Supply Chain Management
Account Management
Stakeholder Management
Negotiations
Strategic Sourcing
Product Development
Merchandising
Budget Control
Sales Enablement
Personal Information
- Date of Birth: 05/03/80
- Nationality: Hong Kong SAR
References
Available upon request
Availability
Three Months
Timeline
Executive Diploma - Sustainability, ESG and Green Finance
HKMA
01.2022 - 04.2022
Project Management Professional (PMP) Training - Sustainability, ESG And Green Finance
Informatics Education (HK) Ltd
01.2022 - 04.2022
KEY ACCOUNT MANAGER
OBI GROUP SOURCING HONG KONG LIMITED
08.2019 - 06.2022
SENIOR MERCHANDISE MANAGER
LI & FUNG LIMITED
08.2016 - 07.2019
OPERATIONS DIRECTOR
BLUW (HK) LIMITED
01.2010 - 01.2016
MERCHANDISING MANAGER
BLUW (HK) LIMITED
01.2008 - 01.2010
SENIOR MERCHANDISER
BLUW (HK) LIMITED
01.2005 - 01.2008
Bachelor of Commerce - Corporate Finance, International Economics
The University of Western Australia
04.2004 - 04.2004
GENERAL MANAGER
CASDON HK LIMITED
6 2022 - Current
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