Katharine Chiu
Hong Kong,CN
Summary
Experienced marketing professional and passionate English educator with over 13 years of expertise. Specialized in training interview and presentation skills, business communication (both verbal and written), creative writing, phonics, grammar, reading comprehension, IELTS exam and Cambridge English.
Overview
16
16
years of professional experience
Work History
English Teacher
Immerse Language Institute
05.2023 - Current
- Planned and delivered engaging lessons to learners of all ages and levels, ranging from primary to adult learners. Achieved sign-up rate of over 96% following trial classes;
- Specialized in training for business and marketing communication (written, verbal, and non-verbal), presentation and interview skills, IELTS preparation, Conversational and Cambridge English;
- Developed and implemented variety of instructional strategies to meet diverse needs of students.
English Teacher
InInTown Learning Center
08.2022 - 08.2023
- Planned and led dynamic, interactive and engaging lessons for kindergarten and primary students;
- Core training included phonics, reading, creative writing, exam preparation, grammar, speaking and listening skills;
- Assessed student progress and provided regular progress reports and parent briefings to improve performance and establish academic success.
Project-base English Teacher
Commercial Press Institute Of Education
09.2021 - 09.2022
- Led and conducted advanced online interview workshops for primary 6 elite students at St. Antonius Primary School;
- Assessed student progress and provided comprehensive student reports and feedback to enhance academic performance;
- Mentored and encouraged students to actively participate in their learning journey and strive for academic excellence.
Group Account Director
3 Screens Strategic Advisors Ltd.
10.2021 - 12.2021
- Key strategic support responsible for account-level P&L and growth and digital campaign strategies across various social media channels;
- Led and coached a team of account managers and executives to further their potential and ensured client's KPIs are achieved at all times;
- Enriched company workflow and efficiency by implementing effective processes from client/project management, internal/external communication through to team building/training, HR processes and staff recruitment;
- Key accounts: Sealy Mattress, Touchpoint Zero, You You, Divit
- Reason for leaving: Company restructure; dispersal of entire agency team
Account Director
Gyro (Dentsu Aegis Network)
11.2019 - 04.2020
- Functional team lead partnering with Managing Director to spearhead client's US$1M+ brand and product launch campaigns across APAC;
- In-charge of all digital, branding and launch initiatives within Gyro HK, working with senior stakeholders to generate design deliverables, service models, customer journeys and thinking outside the box to build brand value/growth;
- Co-led with senior team leads to open up new opportunities in APAC and stretched existing engagements with Dentsu HK clients;
- Key accounts: Diginex (blockchain fintech company) / Microsoft Lenovo
- Reason for leaving: Release of all contract-base employees due to business downturn at start of pandemic
English Educator
Stanbridge Education
01.2019 - 11.2019
- Mentor and English educator to pupils of various cultures and backgrounds from ages 2 to 16;
- Expert in training interview skills for primary and secondary school entrant evaluation exams;
- Conducted effective and creative training to expedite acquisition of the English language with enhanced knowledge in writing, reading comprehension, phonics, and verbal communication;
- Composed constructive teaching and performance reports and teaching plans to ensure best training is offered to students at each private lesson
- Reason for leaving: Center closure
Project Director
TCC Global
03.2016 - 03.2018
- In-charge of implementing, executing and running 25+ loyalty campaigns for Department stores, C-stores and Supermarkets across APAC region;
- Trained over 3,000+ store managers and senior stakeholders on each campaign roll-out to ensure campaign excellence and KPIs are achieved;
- Drove critical analysis of campaign results, with added-value on identifying reasons for campaign performance and generated insightful campaign reports;
- Managed and directed key stakeholders on delivery planning to maximise supply chain flexibility, whilst fulfilling projected sales demand;
- Key accounts: Wing On Dept. Stores / 7-Eleven HK & SG / Cold Storage SG / Big C VN & Dairy Farm supermarkets and C-stores across HK and SEA
General Manager of Brand Marketing
Ovolo Hotels
07.2015 - 10.2015
- Led and coached the marketing and design teams to execute strategic marketing initiatives and partnered directly with CEO to implement branding activities to enhance overall positioning and drive competitive differentiation of Ovolo in the region;
- Set clear strategies and goals to ensure brand clarity and integrity in all modes of communication, including revamp of brand websites;
- Champion brand ownership and translated brand tactics into brand plans, positioning and go-to-market strategies;
- Evaluated and solicited marketing, partnership and sponsorship opportunities
Senior Account Manager
The Marketing Store
09.2008 - 07.2015
- Owned and co-led launch of the McDonald's Surprise Alarm application that climbed to No. 1 spot on both Google and Apple app stores within days following its launch in Singapore and Taiwan;
- In-charge of partnership negotiation for McDonald's HK Annual Gaming promotion and successfully recruited over 30 partners with a prize pool of 3 million prizes worth over HK$350M for the 2012 campaign;
- Project-led daily program executions from client communications, partner prize implementations, crisis management, all through to new user acquisitions, engagement, program improvements and KPI report monitoring
- Brand leader for the InterContinental Hotels Group, overseeing day-to-day development and management of all client campaigns and initiatives;
- Key accounts (APAC): InterContinental Hotels / Crowne Plaza Hotel / Holiday Inn / Anantara Resorts / McDonald's Restaurants
Education
Trinity London CertTESOL -
English For Asia
Hong Kong12.2023
Certified First Aider -
Hong Kong Red Cross
Hong Kong04.2023
Bachelor of Arts -
Simon Fraser University
Canada06.2004
Skills
- Business communication skills
- Interview and presentation skills
- Lesson Planning
- Online Teaching
- Classroom Management
- Creative Writing
- Grammar, phonics and vocabulary expansion
- Reading Comprehension
- Student-Centered Learning
- Student Engagement
- Parent Communication
Languages
Chinese (Cantonese)
Native language
English
Proficient
C2
Chinese (Mandarin)
Intermediate
B1
Timeline
English Teacher
Immerse Language Institute
05.2023 - Current
English Teacher
InInTown Learning Center
08.2022 - 08.2023
Group Account Director
3 Screens Strategic Advisors Ltd.
10.2021 - 12.2021
Project-base English Teacher
Commercial Press Institute Of Education
09.2021 - 09.2022
Account Director
Gyro (Dentsu Aegis Network)
11.2019 - 04.2020
English Educator
Stanbridge Education
01.2019 - 11.2019
Project Director
TCC Global
03.2016 - 03.2018
General Manager of Brand Marketing
Ovolo Hotels
07.2015 - 10.2015
Senior Account Manager
The Marketing Store
09.2008 - 07.2015
Trinity London CertTESOL -
English For Asia
Certified First Aider -
Hong Kong Red Cross
Bachelor of Arts -
Simon Fraser University
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